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303 Tips for Virtual and Global Teams
by Richard Brenner
Is it a global team or is it a global catastrophe?
Global teams are now officially the way of things.
Everything about such projects or operations is more difficult than face-to-face teams, including figuring out how to declare
victory when failure is what actually happened…

hat's a global team? You'll find various definitions if you surf around a bit, but the main
features of a global team are what make them so difficult to manage — the people are dispersed geographically, they meet
infrequently or never, and they come from different cultures.
Is your organization a participant in one or more global teams? Are you the owner/sponsor of a
global team? Are you managing a global team? Is everything going well, or at least as well as any project goes? Probably not.
And the troubles people encounter are traceable to the obstacles global teams face when building working professional
relationships from afar.
What's on this page
What you'll learn from this tips booklet
Skip to the Details: How To OrderRead 303 Tips for Virtual and Global Teams to learn techniques for managing global teams — tips
and insights that could take you a lifetime to invent on your own. You'll learn:
- How to build trust in a multicultural team where what defines "trustworthy" differs from person to person.
- How to run a telephone meeting effectively when a third of the attendees speak the language so poorly that it's difficult
to understand what they mean, but since they all do it the same way, they understand each other perfectly.
- How to minimize errors when critical documents are translated from one language to another by
people who know how to translate, but who don't know even the basics of the subject matter.
- How to divide the work so as to minimize turf battles and battles over budget.
- How to minimize resentments when only some members of the team are selected to attend the worldwide recognition banquet.
Who can benefit
This tips booklet addresses a broad readership:
- Organizational leaders who want to guide sponsors and leaders of global teams within their organizations
- Sponsors of global teams who want better results faster
- Leaders of global teams and global project managers who want to adjust their approaches to the special requirements of a global
or dispersed configuration
- Members of global teams who want to learn how to excel in the global team environment
The key to success for a global team
is building a sense of team despite
the obstacles of separation
What you do with it depends on your role in your organization. Here are just a few ideas:
- Organizational leaders
- Use the booklet as part of a program for enhancing your organization's sophistication with global teams. Pick and choose ideas,
add your own insights, and get the message out to the organization. Or have us customize the booklet
to your organization to create training and reference materials for sponsors, project managers, team leads, and team members.
- Sponsors of global teams
- Downside surprises are anathema. To maximize your chances of getting what you want from the team, it helps to know what they
need to get the job done. And what the team needs in the global dispersed configuration is different from what a less dispersed
team needs. This booklet gives you insight into these needs — even about things the team itself doesn't recognize. Use these
insights to manage risk, to project needed resources, to craft agreements among and between partner organizations, or to create
your own tips booklet specifically for your team. Or let us
work with you to customize these ideas to your particular project.
- Leaders of global teams and global project managers
- Whether managing a crisis or creating a risk management plan, understanding the problems and pitfalls of the global dispersed
organization helps you deliver a successful project or operate with enhanced predictability.
- Members of global teams
- Even experienced professionals can learn from this tips booklet how to excel in the global dispersed team configuration. You
need new skills for communication, negotiation, and even for meeting people. This booklet suggests some of these skills, and it
will get you thinking about many more.
What's in this tips booklet
This booklet includes a range of suggestions for helping people work better together in the
global, dispersed team context. It's packed with tips and techniques for:
- Understanding the nature of global and dispersed teams
- Building and maintaining a high level of trust
- Planning your communications
- Dealing with dispersion
- Taking account of socio-cultural differences
- Taking account of language differences
- Allocating the work with dispersion in mind
- Being smart about voicemail and email
- Be effective on the telephone
- Making your face-to-face meetings count
- Celebrating achievements
- Leading telemeetings proactively
- Participating fully in telemeetings
And it's all packaged in a single, compact e-booklet. Load
it onto your Acrobat-enabled PDA or laptop and carry it with you on your next trip.
Some sample tips
Here are some sample tips.
- For meetings, create a program, not just an agenda
- You'll probably circulate a pre-meeting information packet, and following the pattern of
face-to-face teams, we tend to think of this as the meeting agenda. But for dispersed teams,
it ought to be much more, because one of our goals is to foster relationships and trust.
Think of it as a program. Model your program from the document you receive at the theatre,
the ballet, or a sporting event. Include not only the agenda, but also roles and
responsibilities, and short bios and photos. Include links to exhibits and to each person's
personal home page, or relevant items in the Project Family Album. The program need not be an attached document; it
can be links to pages at the project's Intranet site.
- Align budget authority with capability
- As you partition task responsibility among the different team components, take care to
partition budget responsibility along parallel lines. When the two partitions are
incongruent, tensions can develop as one budget control center attempts to export work (and
therefore cost, schedule and risk) onto other budget control centers. By keeping the two
partitions congruent, you limit these tensions and their associated politics.
- Appreciate the accounting system illusion
- Many organizations are seduced by the apparent economies of dispersed teams because the
accounting system presents a false impression of where projects incur costs. Accounting
systems lack line items for activities such as "building trust" or "informal water-cooler
communication." Unfortunately, it is precisely this kind of item that sustains the most
dramatic cost increases in the dispersed or global configuration relative to the
face-to-face configuration. Take this illusion into account as you plan the dispersed
project — you will have to find ways to sup-port these increased costs.
Table of contents
Click the folder icons to reveal (or hide) chapter content summaries.
Reveal all chapter content summaries.
Understand the nature of dispersed and global teams
- Know the fundamental difference between dispersed and co-located teams
- Understand what a geographically dispersed team is
- Recognize all dimensions of team dispersion
- Understand what a global team is
- Understand what's different about global teams
- Regard your first attempts as pilots
- Diversify the capability of the Legal team before dispersing
- Anticipate the effects of hierarchical team structure
- Recognize the Economic Paradox of dispersed teams
- Appreciate the accounting system illusion
- Understand the cost of dysfunction
- Develop dispersion-specific metrics
- Recognize the budgetary critical path
- Capture learning from foul-ups
- Expect a wider variety of hidden agendas
- Expect a wider variety of performance standards
- Expect increased likelihood and severity of communication problems
- Recognize the counter-synergy of cultural and geographic dispersion
- Expect more mismatch in work styles
- Understand Ashby's Law of Requisite Variety
- Harvest the experience of those who went before you
Build and maintain a high level of trust
- Think of trust-building skills as organizational assets
- Consciously foster trust between team members
- Build trust hierarchically
- Conduct kickoffs face-to-face
- Beware the effects of split assignments on trust
- Conduct chartering sessions hierarchically
- Allocate time to resolving chartering ambiguities
- Eliminate coercive management
- Limit changes in team composition
- Deal with serious conflict face-to-face
- Don't let the accountants talk you out of travel
- Invest in relationship building
- Make a team family album
- Send birthday greetings
- Send holiday greetings when appropriate
- Clearly define roles and responsibilities
- Keep task groups small
- Make space for family involvement
- Encourage travelers to stay in the homes of team members
- Rotate meeting sites
- Rotate the travel burden for day-to-day work, too
- Choose site names carefully
- Rotate the site for the meeting leader or facilitator
- Rotate timing of teleconferences
- Monitor trust status
Plan your communications
- Understand the issues for your team's communications
- View communications as a project in itself
- Develop a communications plan
- Appreciate communications risk
- Prepare for incompatible upgrades of substrate technologies
- Make an inventory of communications substrate technologies
- Prepare for upgrade synchronization skew within the embedding organizations
- Monitor IT upgrade plans at all sites
- Plan for addition or deletion of sites
- Investigate site addition and deletion processes, per site
- Make your communications system resistant to single-point communication failures
- Create organizational assets for single-point failure mitigation
- Understand how communications are affected by staff unavailability
- Understand how communications are affected by infrastructure changes
- Include IT in your team
- Understand the unique needs of long-lived teams
- Develop reusable communications plans
- Communicate as early as possible
- Have an inform-as-soon-as-you-know norm
- Understand the nature of non-verbal communication
- Train in non-verbal communication
- Take extra care when interpreting non-verbal communication
- Smoke out miscommunications proactively
- Define customs for email, text, wiki and chat-based discussions
- Investigate records retention and destruction requirements for new channels
- Get training in audio, video and email
- Vet your metaphors and allusions
- Review icon and logo designs
- Anticipate the effects of a reduction in informal communication
- Encourage people to "batch" less-than-urgent communications
- Consider dropping your landlines
- Create dedicated video wormholes in small meeting rooms
- Install video wormholes in the lunchroom
- Encourage OTWR threads in your email messaging system
- Prepare for personal tragedy
- Prepare for work-related tragedy
- Set Google Alerts for other sites
Deal with dispersion
- Problem-solving skill is not enough
- Seek people who have a knack for finding a "third way"
- Seek problem-solving ambassadors
- Use compensation to collapse layers of subcontractors
- Eliminate pro forma project managers
- Allocate budget and schedule for dispersion taxes
- Anticipate organizational incompatibilities
- Investigate human resources policies
- Investigate recognition practices
- Understand fiscal mismatches
- Beware estimation risk
- Verify that software applications align
- Manage dispersion risk
- Send test shipments to uncover transnational shipping risks
- Manage turnover risk
- Manage contention risk
- Beware positive pressure gradients in split assignments
- Manage coherence risk
- Remember that malfeasance happens
- Manage malfeasance risk
- Recognize that malfeasance is culturally defined
- Make meetings as full-duplex as possible
- Delegate more deeply
- Track the incidence of I'll-have-to-get-back-to-you
- Define a team standard time
- Use Zulu time if you have multiple teams
- Know who's travel-capable at any given time
- Additional driver fees might apply
- Provide a travel concierge and staff
- Train your travelers in business travel
Take account of socio-cultural differences
- Understand that the team culture is no longer your own
- Take care when referring to nations and nationalities
- Recognize that cultural diversity is an asset
- Recognize that cultural diversity is a potential risk
- Don't be fooled by your own effort data
- Expect expatriates to produce at levels consistent with their home cultures
- Pay attention to subcultures
- Vet your information sources
- Approach team trouble from a cultural perspective
- Deal with minor interpersonal problems immediately
- Beware the use of humor
- Consider training your team in cultural issues
- Foster cross-site relationships
- Manage your expectations about "buy-in"
- Define expectations about dates, times and deadlines
- Define the consequences of missing dates
- Define the consequences of norm violation
- Research legal and religious holidays
- Know the significant anniversaries of sad events
- Understand the cultural risks of videoconferences
- Beware numbers
- Be aware of rank
- Verify that your furniture, fonts and supplies meet your needs
Take account of language differences
- Designate a team language
- Designate a meeting language
- Designate other languages and their spans
- Have a translation plan
- Take note of black market translations
- Use professional translators
- Use translators with domain expertise
- Avoid domain experts with translation expertise
- Understand how translators provide safety in tense situations
- Verify mission-critical translations
- Use sampling to verify less-than-critical translations
- Use code names instead of acronyms, abbreviations and initialisms
- Explicitly decide on an alphabet and sort order
- Establish policy vis-à-vis localized software applications
- Choose filenames, directory names, email addresses, and domain names judiciously
- Avoid using organizational names for artifacts
Allocate the work with dispersion in mind
- Understand the risks of fractal teams
- Pay special attention to modules that span sites
- Pay special attention to modules that span linguistic or cultural boundaries
- Pay special attention when a module spans a legacy or generational interface
- Avoid hockey-stick deliveries
- Use reconnaissance-in-force
- Use placeholders to uncover problems early
- Do "dry run" integrations periodically
- Get readings and guidance from Legal early and often
- Align module interfaces with site boundaries
- Align budget authority with capability
- Consider remodularizing according to geography
- Beware inappropriate partitioning
- Bring fluid modules closer together
- Segregate fluidity
Be effective with voicemail and email
- Define acceptable message response times
- Use meta-responses
- Define a three-level priority scale for messages
- Think "inbox" when leaving voicemail
- Speak slowly in voicemail
- Don't make up voicemail messages on the fly
- Leave only simple voicemail messages
- Say goodbye only once
- Don't give the time or date in voicemail
- Give your phone number twice
- If using a desk or wall phone, press the button to hang up
- Learn how to use your voicemail system
- Learn the remote commands too
- Customize your outgoing message
- Say your name and email address in your outgoing message
- Assume in your outgoing message that the caller knows how to leave voicemail
- Customize your outgoing message if you know you'll be back by a certain time
- Include outgoing message skip instructions
- Forward your line if you can take calls while away
- Consider calling their voicemail directly
- Always confirm — don't rely on silence
- Don't recycle irrelevant subject lines in email
- Use hierarchical subject lines
- Address email messages to group aliases instead of long lists of individuals
- Define acceptable topics for email
- Specify who can participate in email discussions
- Define criteria for switching from email to more direct channels
- Have a take-it-offline norm for email scuffles
- Ban Tweaking CCs
- Ban long, complex debates in email
- Ensure (in advance) safe passage through bulk mail filters
Be effective on the telephone
- Consider after-hours coverage
- Have regular check-ins for team members
- Have regular check-ins with your administrators
- Make appointments
- Keep your appointments
- Use Call Waiting only with Caller ID
- Eating, drinking and chewing gum are no-nos on the phone
- Sit up straight or stand when you're on the phone
- Suspend interpretation of silences
- Slow down your "offense" response
- Express appreciations verbally, publicly and often
- Get the very best mobile service you can find
- Use a headset at your desk and hands-free on your mobile
- Lock your mobile phone when you travel
Make your face-to-face meetings count
- Don't skimp on the format of face-to-face meetings
- Having enough face-to-face meetings is cheaper than not having enough
- Give thought to the attendance list
- Create a program, not just an agenda
- Do something special to introduce people
- For long flights (≥ 4-hour segments), fly business class
- Allow time and space for socializing
- Accommodate special dietary needs
- Preparation is important for everyone
- Ensure pre-meeting preparation
- Choose a venue that supports the work
- Conduct retrospectives while the project is still underway
- Invite ambassadors to retrospectives
- When you resolve an emergency, conduct a retrospective
- Use an outside facilitator for difficult meetings
- Include attendee bios with photos, audio, video in the meeting program
- Include links to Zip files of relevant exhibits in the meeting program
- Include links to maps, hotels, meeting site info, and calendar files in the meeting program
- Include links to restaurants, entertainment, and local historical sites in the meeting program
- Include all relevant contact info in the meeting program
- Include links to chats, email lists, and wikis in the meeting program
- Include the agenda and not-agenda in the meeting program
Celebrate achievements
- Recognize the importance of celebrations
- Include a celebration in every face-to-face event
- Evaluate your celebration skills in face-to-face teams
- Allocate the organizational Morale Fund to individual teams
- Schedule celebrations near the middle of the stay
- Add recognition and honor to the mix
- Remember the people back home
- Consider dispersed banquets
- Restrict celebrations to team-relevant events
Lead telemeetings powerfully
- Send invitations early
- Arrive early and welcome arriving attendees
- Choose passwords judiciously
- Favor symmetric meetings
- Avoid speakerphones
- Limit the attendance list
- Limit your objectives
- Limit the agenda
- Limit the number of speaking roles
- Hold some time in reserve
- Establish a timeline enforce it ruthlessly
- Shift routine chores to pre-meeting activities
- Get training for meeting technologies in advance
- Manage technology risk
- Use trailing-edge technology when possible
- Set up a test meeting and leave it open for a day ahead of time
- Tailor exhibits to the needs of telemeetings
- Include on exhibits a URL for downloading
- Number the lines of complex documents
- Highlight key portions of exhibits
- Add a cover page (with large title) on exhibits
- Put version numbers on all exhibits
- Number the pages of all exhibits
- Include the document name on each page
- Create hyperlinks to other portions of the document
- Create and use bookmarks inside documents
- Distribute PDFs when possible
- Use bookmark panels in PDF and PowerPoint
- Keep the meeting short
- Schedule breaks and make them generous
- If you take a break, keep the connection alive
- Designate a scribe
- Use a parking lot
- Designate a parking lot attendant
- Get IM addresses for all attendees with speaking roles
- In asymmetric meetings, elicit contributions from tele-attendees
- Have a site chair at each site of an asymmetric telemeeting
- Skip the round-the-table introductions
- Establish an introduction norm for contributions
- Establish a handoff norm for contributions
- Establish a three-exchange limit for dialogs
- Be prepared for collapses of agreements
- Don't ever tighten knots
- Use podcasts
Participate in telemeetings effectively
- Use a land line if you can
- Use a high-speed Internet connection
- Don't use the meeting to test tele-presentation software
- Listen by podcast if you don't have a speaking role
- Do your homework
- Close your door
- Mute your computer
- Mute other communication devices
- Take care of your biological needs
- Test the connection
- Monotask while on the phone
- In asymmetric telemeetings, wait to be recognized before speaking
- Use a landline
- Mute yourself when you aren't speaking
- Practice muting/unmuting yourself before the call
- Identify yourself when you begin to speak
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