Another knowledge product from Chaco Canyon Consulting specially designed for busy people…

101 Tips for Managing Change
As a ClickBank Affiliate

If you're marketing 101 Tips for Managing Change, you'll be looking for strategies, tactics and resources to help you understand and reach buyers. This page provides some basics and some useful ideas.

This page helps ClickBank affiliates who are considering promoting our ebook, 101 Tips for Managing Change. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.

The general reading audience for 101 Tips for Managing Change consists of people who participate in one or more of these activities:

  • Chartering or leading change
  • Planning change efforts
  • Implementing change programs designed by others
  • Working in organizations that have undertaken change
  • Conducting retrospectives on change efforts
  • Researching success or failure of change efforts

This tips book provides them with insights and tools they can use to enhance their chances of success, including:

  • Canned solutions don't work
  • Expect change to take longer than you expect
  • Define success criteria in advance
  • You can't get around Chaos
  • Space your changes to avoid collisions
  • Go no faster than senior management
  • Depressed productivity isn't "resistance"
  • Not everyone "gets it" on your schedule
  • Change how you change
  • People change if they see a chance for something better
  • Backtracking is normal
  • Influence by example and demonstration
  • … and many more

How to Reach the Buyers

Most buyers of 101 Tips for Managing Change are change implementors, because they outnumber other categories. They're charged with leading their organizations in a direction set by others, and unfortunately, at a pace set by others. Their problems arise from the constraints they face — people change along a path that they set, and that path usually conflicts with the organizational plan.

That's why Change implementors turn to the marketplace for answers. They want to know what they have to do make the magic happen — to make the people of their organization change fast enough to meet the plan. They probably won't find what they're looking for (it doesn't exist), but with 101 Tips for Managing Change they'll do a whole lot better than they were doing without it.

They sense this. They sense that there must be a better way. So they turn to the Web looking for books. Unfortunately, most books on Change are written in a conventional format. Extracting useful technique from them can be laborious.

But once they find 101 Tips for Managing Change, they can order it, download it and read it in 90 minutes. And they'll be rewarded with dozens of ideas for things they can do to accelerate progress — immediately. The trick is to find ways for them to find this item. We do that by putting links to it on the Web, lying on the click trails these people follow.

Here are some Web sites where our buyers might be looking for help. Some have ezines associated with them. Some accept ads or barter exchanges, some don't. But the ones that don't accept ads have lots of links to sites that do. For more on this topic, check my links collection.

If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:

  • agent change proposal sample
  • associated benefit change organizational risk
  • behavior change model
  • business change employee resist review why
  • business change ibm innovation strategy
  • business change innovation strategy
  • business change management
  • business change management model process
  • business change management operating process
  • business change management process reengineering
  • business change management rule
  • business change model
  • business change strategy
  • business culture change
  • business process change
  • business process management change
  • change model quick
  • change agent
  • change agent role
  • change and conflict
  • change and innovation
  • change application model
  • change commitment model
  • change communication organizational
  • change contingency managing resistance strategy
  • change corporate culture leadership management managerial strategic
  • change critical factor organizational success
  • change culture in organizational
  • change culture model organizational positive
  • change diagnostic in management model
  • change different five model theory
  • change different organizational rate success type
  • change explore focus improve in organization would
  • change gender organizational
  • change human implication major organizational
  • change human implication organizational
  • change in an organization
  • change in business
  • change in business environment
  • change in model process school
  • change innovation managing stress
  • change leadership
  • change leading organizational
  • change learning,performance organizational
  • change management and resistance
  • change management communication model
  • change management model
  • change management organization
  • change management process required tool
  • change management tool
  • change managing resistance
  • change model
  • change model theory
  • change organizational quality solution
  • change organizational strategic
  • change organizational thesis
  • change registered agent
  • change stress
  • change tool
  • conceptual change model
  • dealing with change with in your organization
  • define organizational change
  • definition of change agent
  • definition of organizational change
  • employee resistance to change
  • how to manage organizational change
  • implementing organizational change
  • insurance agent finance career change
  • journal of organizational change management
  • kotter change model
  • kotters model of change
  • kurt lewins model of change
  • leadership and change management
  • leadership and organizational change
  • leading change in organization
  • lewin change model
  • lewins change model
  • managing change and innovation
  • managing change in organization
  • managing organizational change
  • maximize oa business process change management model
  • model of change process
  • oa business process coverage change management model
  • organization change
  • organization change model
  • organization culture change
  • organization design change
  • organization development and change
  • organization structure change
  • organizational behavior change
  • organizational change
  • organizational change and cause of failure
  • organizational change and resistance
  • organizational change article
  • organizational change case study
  • organizational change failure
  • organizational change management
  • organizational change model
  • organizational change process
  • organizational change site
  • organizational change theory
  • organizational culture change
  • organizational development and change
  • organizational development and change management
  • organizational readiness for change
  • organizational theory design and change
  • overcome resistance to change
  • overcoming resistance to change
  • planned organizational change
  • resistance
  • resistance to change
  • stage of change model
  • stage of organizational change
  • system model of change
  • teacher as change agent
  • theory of change management model
  • transtheoretical model of behavior change
  • transtheoretical model of change
  • transtheoretical stage of change model
  • type of organizational change

Comarketing and
Marketing Synergy Opportunities

If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in 101 Tips for Managing Change. Here are some products that buyers of this item might also be interested in acquiring:


The vital statistics for this item:

Title:101 Tips for Managing Change
Author:Richard Brenner
Principal, Chaco Canyon Consulting
Price:USD 7.77
Commission rate:50%
File size:596 KBytes
Delivery method:Instant download
Sales page:

Here are some images you might want to use if you make Web pages of your own:

101 Tips for Managing Change
101 Tips for Managing Change


To link to our main sales page:

<a href=""><some text></a>

To link to the section of our main sales page that describes this item:

If you're concerned about link theft, you can link to the section of our main sales page that describes this item, with status bar blanking: