Another knowledge product from Chaco Canyon Consulting specially designed for busy people…

Marketing
Where There's Smoke There's Email
As a ClickBank Affiliate

If you're marketing Where There's Smoke There's Email, you'll be looking for strategies, tactics and resources to help you understand and reach buyers. This page provides some basics and some useful ideas.

This page helps ClickBank affiliates who are considering promoting our ebook, Where There's Smoke There's Email. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.

The general reading audience for Where There's Smoke There's Email consists of people who participate in one or more of these activities:

  • Executive teams
  • Project teams
  • Task forces, especially cross-functional
  • Strategy formulation
  • Emergency management
  • Knowledge-based work
  • Managing people, groups and teams
  • Projects and project management
  • Meetings
  • Workplace politics
  • Conflict (both creative and destructive), or conflict resolution
  • Idea generation and innovation
  • Organizational change
  • Working within or leading teams

How to Reach the Buyers

First, here's something not to do: advertise in magazines that appeal to the target audience. Although members of this audience might subscribe to printed publications, they don't have much time to read them. And often, they're mobile — away from the office or traveling to distant cities. They don't want to carry the extra load of printed material. If you do want to advertise, send them postcards or advertise on line.

Postcards have two goals. First, if they're colorful, clever and have a low density of text, they will be read. And that's the first goal: to be read. The second goal of the postcard is to motivate the reader to go to your Web site for more information or to place the order. You can facilitate this by featuring your URL prominently, so that the postcard can become a quick "to-do" flag: it might be inserted in a book or briefcase as a reminder. You might even consider adding a peel-and-stick URL of your order page.

On line advertising is effective for our audience, because the Web is instantly available. Here are some Web sites where our buyers might be looking for help. Some accept ads, some don't. But the ones that don't accept ads have lots of links to sites that do. The usual methods will be effective, of course: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, and Everything You Need To Know About Sponsored Content.

But more targeted sites can be more cost-effective. The sites below provide resources that this audience seeks:

If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:

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Comarketing and
Marketing Synergy Opportunities

If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in Where There's Smoke There's Email. Here are some products that buyers of this item might also be interested in acquiring:

Resources

The vital statistics for this item:

Title:Where There's Smoke There's Email
Author:Richard Brenner
Principal, Chaco Canyon Consulting
Format:Acrobat
Price:USD 9.77
Commission rate:50%
File size:500 KBytes
Delivery method:Instant download
Sales page: http://www.ChacoCanyon.com/cb/smoke-email.shtml

Here are some images you might want to use if you make Web pages of your own:

Where There's Smoke There's Emailhttp://www.ChacoCanyon.com/images/covers/smoke-email-wp.png
Where There's Smoke There's Emailhttp://www.ChacoCanyon.com/images/covers/smoke-email-wp.png

Links

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