August 22, 2001	Volume 1, Issue 34
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Declaring Condition Red

by Rick Brenner

High-performance teams have customary ways of working together that suit them, their organization and their work. But when emergencies happen, operating in business-as-usual mode damages teams — and the relationships between their people — permanently. To avoid this, train for emergencies.

team emergency is an unforeseen situation that requires immediate, decisive action. It can arise from almost any sudden change, including the discovery of a serious design or manufacturing flaw; a reduction of budget or other resources; a competitive threat; or the loss of key personnel.

Usually, teams search for emergency responses using their normal, meeting-upon-endless-meeting work style. But since most emergencies demand immediate responses, team members can become frustrated, anxious and fearful when their usual approach fails them. Interpersonal conflict erupts, people begin to attack or withdraw, and they might even hurt each other emotionally. In emergencies, permanent damage both to teams and to relationships is common.

Much of the conflict we see in teams originates during unacknowledged emergency situations. If we can learn to acknowledge emergencies, we can temporarily restructure our processes, and eliminate some sources of interpersonal conflict.

You'll do better if you have a plan. Here are some guidelines for preserving your high-performance team as it deals with emergencies.

Formally declare the emergency

Formally declaring "Condition Red" lets everyone know that the usual procedures are suspended, and emergency procedures are in effect. This protects you from long-term precedents that might otherwise persist after the emergency. When the emergency passes, formally declare its passing, too.

Choose an appropriate decision-making process If you don't have a plan,
you can't follow it

Consensus usually produces the best decisions, but consensus takes time. In an emergency, use a more centralized process — perhaps one with a single authoritative decision-maker. See "Decisions, Decisions: Part I," Point Lookout for November 17, 2004, for a catalog of decision-making processes.

Think short-term

In emergencies, long-term optimizations become irrelevant when compared with short-term survival. Shift to a shorter-term perspective. If you normally think about this quarter, think about this week. If you normally think about this week, think about today. Failing to think short-term is an important source of conflict and failure in emergencies.

Train and simulate

Train your team. In simulations, they can practice emergency procedures, and learn what emergencies feel like. Make emergencies familiar territory.

Delegate more deeply

To reduce frustration, temporarily delegate authority more deeply into the organization. In emergencies, raise spending authority thresholds and reduce the number of sign-offs required.

Relax cost controls

There's little point to saving $23k when $2.3 billion is at stake. If you normally don't feed or house your team, consider doing so. If you already do, upgrade what you do for them. Offer compensatory time off and combat pay.

Never cry wolf

Reserve your emergency plan for emergencies. A bone-headed project plan that fails miserably isn't an emergency — it's a bad plan. Take responsibility for it — don't shift the burden to the team by declaring an emergency.

After an emergency, when everyone has given 120% and saved the company, thank them in some way they will never forget. It will be the best investment you ever made.  Top    Next Issue

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In a single day, you can witness the final hours of a brand that took ten years to build. Or you can see it re-emerge stronger than ever. From Tylenol to JetBlue — no brand is exempt. And the outcome depends not only on what you say to the public, but on how well you communicate internally — to each other. 101 Tips for Communication in Emergencies is filled with tips for sponsors of, leaders of, and participants in emergency management teams. It helps readers create an environment in which teams can work together, under pressure from outside stakeholders, in severely challenging circumstances, while still maintaining healthy relationships with each other. That's the key to effective communication in emergencies. It's an ebook, but it's about 15% larger than "Who Moved My Cheese?" Just USD 19.95. Order Now! .

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More articles on Project Management:

The Cheapest Way to Run a Project Is with Enough Resources

Cost reduction is so common that nearly every project plan today should include budget and schedule for several rounds of reductions. Whenever we cut costs, we risk cutting too much, so it pays to ask, "If we do cut too much, what are the consequences?"

Restarting Projects

When a project gets off track, we sometimes cancel it. But since canceling projects takes a lot of courage, we look for ways to save them if we can. Often, things do turn out OK, and at other times they don't. There's a third choice, between pressing on with a project and canceling it. We can restart.

Team Thrills

Occasionally we have the experience of belonging to a great team. Thrilling as it is, the experience is rare. How can we make it happen more often?

Films Not About Project Teams: Part II

Here's part two of a list of films and videos about project teams that weren't necessarily meant to be about project teams. Most are available to borrow from the public library, and all are great fun.

See No Evil

When teams share information among themselves, they have their best opportunity to reach peak performance. And when some information is withheld within an elite group, the team faces unique risks.

See also Project Management for more related articles.

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I offer email and telephone coaching at both corporate and individual rates. Contact me for details at rbrenner@ChacoCanyon.com or (617) 491-6289, or toll-free in the continental US at (866) 378-5470.

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