December 19, 2001	Volume 1, Issue 51
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Are You Changing Tactics or Moving the Goal Posts?

by Rick Brenner

When we make a mid-course correction in a project, we're usually responding to a newly uncovered difficulty that requires a change in tactics. Sometimes, we can't resist the temptation to change the goals of the project at the same time. And that can be a big mistake.

hen we change our minds about the goals of a project, delays often result. Changing goals can cause delays even when the changes narrow the scope of the project. Why do we make so many major changes so late in development? Two possible reasons are that some goal changes seem smaller than they really are, while other goal changes masquerade as changes in tactics.

Some goal changes seem smaller than they really are

Imagine that you're an office tower developer, and that your 188-story building in Singapore has in place about 80 stories of steel, 60 stories of concrete floors, and 40 stories of glass skin. One thing that won't be on the agenda of a status review meeting is switching to a different steel alloy for floors 1 through 50.

No one would consider changing something so basic so late in the project. Yet, in product development in other industries, this sort of thing happens maddeningly often. When schedules slip and budgets overrun, our first instinct — too often — is to change the design.

Using computers for new product development is one source of this problem. Whether the product is software, integrated circuits, or even legislation, products developed with software tools don't exist physically until development is fairly advanced. When we're building a skyscraper, the physical form of the building itself helps us see the folly of many proposed changes, but products developed using software tools often lack physical form. Because of this "software effect" we feel free to move the goal posts.

Some goal changes masquerade as changes in tactics When the workpiece
isn't physical, but is
instead represented in
software, it often
seems more malleable
than it really is

Proximity to the troubles of the status quo lets us see the necessity of a change, but it also distorts our view of it. People who propose changes are usually very familiar with the reasons for the change, and very likely to see clearly — or be affected by — the consequences of not making the change. To the proposer, the change is necessary and merely tactical, while everyone else can see clearly that it's a change in goal.

Every project goes through changes, and we must learn to limit them. Too often, my change is a needed correction, while your change is needless feature-mongering. When a debate about a change has taken this form, it's possible that both sides are right — there is a real need to change tactics, but the change proposed to address that need is more than tactical.

So if you're about to propose a change, ask yourself: Am I actually moving the goal posts — are my perceptions affected by the "software effect?" And if the change is tactical: "Is it only tactical, or is it a change of goal too?"  Top    Next Issue

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More articles on Project Management:

The Cheapest Way to Run a Project Is with Enough Resources

Cost reduction is so common that nearly every project plan today should include budget and schedule for several rounds of reductions. Whenever we cut costs, we risk cutting too much, so it pays to ask, "If we do cut too much, what are the consequences?"

Seeing Through the Fog

When projects founder, we're often shocked — we thought everything was moving along smoothly. Sometimes, with the benefit of hindsight, we can see that we had — or could have had — enough information to determine that trouble was ahead. Somehow it was obscured by fog. How can we get better at seeing through the fog?

Toxic Projects

A toxic project is one that harms its organization, its people or its customers. We often think of toxic projects as projects that fail, but even a "successful" project can hurt people or damage the organization — sometimes irreparably.

Emergency Problem Solving

In emergencies, group problem solving is unusually challenging, especially if lives, careers or companies depend on finding a solution immediately. Here are some tips for members of teams that are solving problems in emergencies.

Shining Some Light on "Going Dark"

If you're a project manager, and a team member "goes dark" — disappears or refuses to report how things are going — project risks escalate dramatically. Getting current status becomes a top priority problem. What can you do?

See also Project Management for more related articles.

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