January 23, 2002	Volume 2, Issue 4
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Start a Project Nursery

by Rick Brenner

In a Project Nursery, professionals from across the entire organization collaborate to conceive of new projects. When all organizational elements help decide which projects to investigate, the menu they develop best suits organizational needs and capabilities.

o you know how many projects are underway in your organization? Make sure you include those that are still in gestation. If you make a list, you'll likely be surprised at how many there are.

You'll be even more surprised at how many of the early-stage projects — those in gestation — are "off the books" and therefore out of control. Many of these are simply impractical. They aren't bad ideas, necessarily, but they're out of reach of the organization or its customers.

Every project began when someone — or maybe a few people — thought of an idea, talked about it with others for a while, and convinced the organization to back it. While technical organizations, such as IT or Product Development, can usually generate a vast array of ideas for projects, those ideas have a predominantly technical slant. Some ideas are beyond the organization's capacity to exploit. At the same time, other simpler ideas that could truly transform the organization and its markets are overlooked.

A Project Nursery fosters collaborations of professionals from across the organization — technologists, marketers, customer service experts, account executives, senior managers, infrastructure specialists and administrators. When all organizational elements help decide which projects to investigate, the menu they develop better suits organizational needs and capabilities.

The Project Nursery works, in part, because it provides ready access to three bodies of knowledge. Every project began
when someone thought of
an idea and convinced
the organization
to back it

Market trends

What customer need will the project satisfy? Will customers care? Will customers understand the offering, or will they need educating? Example: if we eliminate paper forms internally, and move to electronic signatures for internal requisitions, how can we ensure that people will stop printing copies for their files?

Infrastructure trends

What elements of the delivery, usage, or production context are needed for project success? Will they be present? At what cost? Does the customer have all the skills and facilities needed to make use of the output of the project? If not, what do they require? Example: We can put streaming video on our Web site, but do our customers have fast Internet connections?

Organizational trends and capabilities

Is the project in alignment with organizational intentions? If other ideas are competing for organizational resources, can we forge alliances somehow? Are the needed organizational capabilities available? If not, can we acquire them somehow? Example: Before we consider enhancing the Marigold product line with Internet options, are we certain that Customer Support has enough Internet capacity to support the enhancements?

Since all affected constituencies participate in the activities of the Project Nursery, the projects proposed are more likely to take into account the needs of those constituencies. And a project that has received good care in a well-staffed Project Nursery is less likely to later end up in the Project Emergency Room.  Top    Next Issue

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