| November 13, 2002 | Volume 2, Issue 46 |
| Recommend this issue to a friend Join the Friends of Point Lookout HTML to link to this article… |
Archive: By Topic
By Date
Links to Related Articles Sign Up for A Tip A Day! |
| Create a perpetual bookmark to the current issue
| |
by Rick Brenner
Business speech and business writing are sometimes little more than high falutin' goofy talk, filled with pretentious, overused images and puff phrases of unknown meaning. Here are some phrases that are so common that we barely notice them.
he day after Human Beings invented talking, they invented the trite business phrase. In those days, business consisted mostly of acquiring food, shelter and the necessities for procreation, much like business today. The first trite business phrase, loosely translated, meant "gimme that." Despite its rapid descent into triteness, "gimme that" did serve a higher purpose, because it led to the invention of a phrase of great utility even today: "in your dreams."
Since then, the more inventive among us have tried to stay ahead of the triteness curve — so to speak — but now cable TV makes that impossible. As soon as an authoritative author or a pontificating pundit unveils a clever new verbal invention, it's blasted around the world on the 24-hour news cycle, and everyone scrambles to be the first to use it in email or a meeting.
Clever new verbal inventions
have short shelf lives.
Everyone scrambles to be
the first to use them
in email or a meeting.The rest of us must repeat the same old too-familiar phrases, often forgetting what the phrases once meant. They might have had real impact when they were new, but now they're just filler.
Here are a few examples of once clever and colorful, but now trite and tired business phrases. Recall the first time you caught yourself using them, and decide if you want to continue.
The language we use reveals much about us. If leadership in writing and speech is a part of being a leader, then it's important to choose consciously the language we use every day. Choose yours.
Top
Next Issue
The article you've been reading is an archived issue of Point Lookout, my weekly newsletter. I've been publishing it since January, 2001, free to all subscribers, over the Web, and via RSS. You can help keep it free by donating either as an individual or as an organization. You'll receive in return my sincere thanks — and the comfort of knowing that you've helped to propagate insights and perspectives that can help make our workplaces a little more human-friendly. More info
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Past issues of Point Lookout are available in four e-books:
Available in early 2009: 2007-2008.
Projects never go quite as planned. We expect that, but we don't expect disaster. How can we get better at spotting disaster when there's still time to prevent it? How to Spot a Troubled Project Before the Trouble Starts is filled with tips for executives, senior managers, managers of project managers, and sponsors of projects in project-oriented organizations. Check it out!
add value to your Web sites quickly and easily. Pick up the HTML to link to this article in a choice of formats.
A Tip a Day arrives by email each business day. It's 20 to 30 words at most, and gives you a new perspective on the hassles and rewards of work life. Most tips also contain links to related articles. Free!
Save a bundle and even more important save time! Order the Combo Package and download all 21 ebooks and tips books at once, for one low price of USD 161.95 vs. USD 317.97, a savings of over 49% compared to ordering them separately.