March 3, 2004	Volume 4, Issue 9
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Names and Faces

by Rick Brenner

Most of us feel recognized, respected and acknowledged when others use our names. And many of us have difficulty remembering the names of others, especially those we don't know well. How can we get better at connecting names and faces?

any of us have trouble associating names and faces, especially when we're meeting lots of new people at once. Conferences, visits to remote sites, new jobs and assuming responsibility for new organizations are situations likely to surface this problem.

One helpful technique for remembering names is the mnemonic. A mnemonic is a device for associating two concepts. For those who have difficulty remembering what a mnemonic is, here's a mnemonic for "mnemonic:" Memorization's Not Easy; Memory Often Needs Initial Cues.

As another example, how do you remember which way to change the clock when going on or off Daylight Savings Time? Many of us use the mnemonic "Spring Forward, Fall Back." Of course, this doesn't work for Australians. They do change the clock the same way for the same seasons, but Australians call Fall Autumn, and "Spring forward, Autumn back" just doesn't work.

To remember the name of someone you're meeting for the first time, anchor the name using the RUMM method: Repeat, Use, and Make a Mnemonic. To remember the name
of someone you just met,
repeat it, use it, and
make a mnemonic

Repeat

Respond to the name with "Hello, Bill" (taking care to substitute the person's actual name for "Bill").

Use

Say something to the person immediately, using the name you just learned: "Bill, you're working on Metronome, as I recall. Was that your team that saved our necks last month?"

Make a Mnemonic

Create a visual or auditory image that connects the person's face to the name. Imagine Bill, for example, in a Donald Duck outfit, complete with yellow bill.

Here are some other techniques that will help people in your organization remember each other's names better.

Create an intranet album

Create a photo album for your department and post it on your company's intranet. If you aren't in a position to create a department photo album, create a personal Web site and put your own photo there. If you can't do that, tack a photo of yourself on your door. See "Make a Project Family Album," Point Lookout for May 2, 2001.

Use the names of people you know

Too many of us avoid using names, even when we're sure of them. Make a point of using the names of people you know. If we all did this, we'd have a better chance of overhearing the names of people we're less sure of.

Practice recovering from mistakes

Fear of using the wrong name, or mispronouncing the right one, are two reasons why we don't use people's names. Look upon uncertainty as an opportunity to practice recovering from mistakes, and to graciously ask forgiveness. See "Demanding Forgiveness," Point Lookout for June 18, 2003.

Introduce yourself

When you meet someone you don't recognize, introduce yourself. Sometimes we avoid this kind of introduction out of fear that we've met before. See "Practice mistakes" above.

Some of us never forget a face. Some never forget a name. Remembering either one doesn't do much good unless you can connect one to the other.  Top    Next Issue

Anonymous

Thanks for the weekly Point Lookout — it always provides an insightful and interesting read.

Your story of the forgotten names reminded me of a trick used by a friend of mine. He asks "How do you pronounce your family name?" This usually works, especially in Asia (I'm based in Beijing) but recently when he asked the question he received a puzzled look and the reply "I pronounce my family name as Smith."

Regards.

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