Shining Some Light on "Going Dark"
by Rick Brenner
If you're a project manager, and a team member "goes dark" — disappears or refuses to report how things are going — project risks escalate dramatically. Getting current status becomes a top priority problem. What can you do?
here's no excuse for going-dark behavior, of course, but in our frustration, trying to turn the lights back on, we often select tactics that are ineffective and can even be counter-productive. Avoid these:
- The Tweaking CC
- Something that rarely works: sending a query in email demanding information, accusing the recipient of failing to report, and including a CC to the recipient's boss, to the CEO and to the Master of the Universe. See "The Tweaking CC," Point Lookout for February 7, 2001.
- Public embarrassment
- Pillorying the offender in a general email to the team, or at a meeting — especially in his or her absence — is likely to arouse anger and resistance.
- Spreading poison
- Describing the problem to anyone who will listen will likely be seen as character assassination.
- Abuse
- Harassment and intimidation, in person or in other media, are always unethical and unacceptable. And they just plain don't work. See "When You're the Target of a Bully," Point Lookout for March 17, 2004.
- Suspending privileges or reassignment as punishment
Indirect, threatening or abusive
tactics are unlikely
to address the problem
- The deterrence theory of punishment is questionable in any case, but in the team environment it's downright toxic.
- The nuclear option
- Waiting until the annual review period to then clobber the victim with a truly horrible report doesn't resolve the immediate problem.
Try the following steps instead. They're arranged in roughly increasing order of escalation.
- Email, voicemail, interdepartmental mail, fax, stopping by, and notes on the chair
- You probably already tried all of these. They haven't worked.
- Email with a return-receipt and high priority
- This probably won't work either, but you have to try.
- Call at odd hours
- Calling in the early morning, during lunch, late evening or weekends might work, if the subject is avoiding answering calls during business hours.
- Mask your caller ID
- If the subject is screening your calls using caller ID, mask your ID or call from an unusual number, such as a conference room, a friend's mobile, or a colleague's phone. Next level: call from the credit union, HR or Security.
- Make a personal visit
- If you're remote, this isn't an easy option, but it might work.
- Ask for help
- Consult your boss for ideas, influence, and moral support. This is a last resort, but it usually works when all else has failed.
When you finally make contact, remember to remain calm. If the incident is a first-time offense, explain your concerns seriously and respectfully and demand respect in return. If the incident is part of a pattern, you've got a larger problem, and you need more information to figure out what that problem might be.
For instance, the "offender" might not be an offender at all — he or she might have been directed to go dark by someone up the management chain (I've seen this happen). Tread carefully.
In any case, work to repair and preserve the relationship first, and to resolve the problem second. Progress, when it comes, will require a sound and stable relationship.
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Related articles
More articles on
Project Management:
The Cheapest Way to Run a Project Is with Enough Resources
- Cost reduction is so common that nearly every project plan today should include budget and schedule for several rounds of reductions. Whenever we cut costs, we risk cutting too much, so it pays to ask, "If we do cut too much, what are the consequences?"
Geese Don't Land on Twigs
- Since companies sometimes tackle projects that they have no hope of completing successfully, your project might be completely wrong for your company. How can you tell whether your project is a fit for your company?
Films Not About Project Teams: Part II
- Here's part two of a list of films and videos about project teams that weren't necessarily meant to be about project teams. Most are available to borrow from the public library, and all are great fun.
Status Risk and Risk Status
- One often-neglected project risk is the risk of inaccurately reported status. That shouldn't be surprising, because we often fail to report the status of the project's risks, as well. What can we do to better manage status risk and risk status?
See No Evil
- When teams share information among themselves, they have their best opportunity to reach peak performance. And when some information is withheld within an elite group, the team faces unique risks.
See also Project Management, Effective Communication at Work and Conflict Management for more related articles.
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