January 17, 2007	Volume 7, Issue 3
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Definitions of Insanity

by Rick Brenner

When leaders try to motivate organizational change, they often resort to clever sloganeering. One of the most commonly used slogans is a definition of insanity. Unfortunately, that definition doesn't pass the sanity test.

hen leaders try to motivate their organizations for Change, we sometimes hear justifications like, "The definition of insanity is doing the same thing over and over again and expecting different results." Or sometimes we hear, "If you keep doin' what you're doin', you'll keep gettin' what you're gettin'."

The reasoning is, "We're all unhappy with what's happening now, so let's try this new proposal — it's bound to be better." Plausible enough, until you think about it a little more carefully. Here are three reasons for doubt.

We can't really do the same thing twice

We might like to believe that an organization can reliably repeat a set of actions, but if people are involved, it isn't really true. First, management rarely has a level of control over the rest of the employees sufficient to justify the claim that exact repetition is possible. But more important, we as people don't have that kind of control of our own actions — we're humans, not robots. We have good days and bad. Precise repetition is impossible, and that's often one reason why results are so variable.

The context is always changing

Even if we could repeat a set of actions precisely, the context in which we act is always changing, and that affects the outcome. Imagine a football team believing that since they scored once using a certain play, all they have to do to win is to execute that same play exactly again and again. The folly of that belief is evident as soon as you recall that there's another team of thinking people on the field. And so it is in business.

We can't know everything about the circumstances

We're humans, not robots.
We have good days and
bad. Precise repetition
is impossible.Even if we could repeat our actions precisely, and even if the context were constant, we can't be certain that the initial circumstances are what we think they are, because we can't know all there is to know about them. That is, we choose our actions based on the situation, and that choice requires that we identify the situation. Since the world is far more complex than we can grasp, we use our intuition — we guess. And we can't be certain that we make the same guess in the same circumstances every time.

Given all this, a more accurate version of the slogan might be, "The definition of insanity is doing precisely the same thing over and over again, ensuring identical circumstances and a deterministic universe, and expecting different results." But then, that slogan isn't nearly facile enough for the intended effect.

One of the salient features of insanity (which isn't a clinical term anyway) must surely be an inability to grasp reality. It seems clear that the old saw defining insanity fails to grasp reality. When it comes to doing the same thing over and over again, expecting the same results might be even loopier than expecting different results.  Top    Next Issue

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Is your organization embroiled in Change? Are you managing a change effort that faces rampant cynicism, passive non-cooperation, or maybe even outright revolt? Read 101 Tips for Managing Change to learn how to survive, how to plan and how to execute change efforts to inspire real, passionate support. Order Now!

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More articles on Organizational Change:

Don't Rebuild the Chrysler Building

When we undertake change, we're usually surprised at the effort and cost required. Much of this effort and cost is necessary because of the nature of the processes we're changing. What can we do differently to make change easier in the future?

Now We're in Chaos

Among models of Change, the Satir Change Model has been especially useful for me. It describes how people and systems respond to change, and handles well situations like the one that affected us all on September Eleventh.

He's No Longer Here

Sometimes we adopt inappropriate technologies, or we deploy unworkable processes, largely because of the political power of their advocates, and despite widespread doubts about the wisdom of the moves. Strangely, though, the decisions often stick long after the advocates move on. Why? And what can we do about it?

The Ties that Bind

Changing anything in an organization reveals how it's connected to its people, to its processes, to its facilities, and to the overall context. Usually, these connections reach out much further into the organization than we imagine.

On Beginnings

A new year has begun, and I'm contemplating beginnings. Beginnings can inspire, and sometimes lead to letdown when our hopes or expectations aren't met. How can we handle beginnings more powerfully?

See also Organizational Change and Effective Communication at Work for more related articles.

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The Race to the South Pole: Ten Lessons for Project Managers

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough, but to project managers, the story is fascinating. Lessons abound. Read more about this program. Here's an upcoming date for this program:

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