| February 7, 2007 | Volume 7, Issue 6 |
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by Rick Brenner
When the job market eases for job seekers, we often see increases in job shifting, as people who've been biding their time make the jump. Typically, they're the people we most want to keep. How can we reduce this source of turnover?
oluntary turnover after a period of difficulty for job-seekers is perhaps the most expensive form of turnover, because that's when capable people leave. When we talk of retention, it's these people we most often have in mind.

Since these effects, and others, are "off the books," retention is worth far more than we realize. The actual returns on retention investment therefore justify examining new possibilities.
The most obvious tactics involve compensation and benefits, but since any organization can offer these items, they have relatively low return on investment. By contrast, exploiting the unique attributes of your organization can yield better results, because competitive organizations can't match them.
The global economy is gradually assuming a configuration in which retention will become a competitive advantage. We can continue using the same tired tactics, and continue working with whoever stays — or we can try some new approaches, and see what happens. Here are some retention tactics that are likely to have higher returns.
Most job shifters convince themselves that their new jobs are steps up, and maybe they are. But people do tend to overestimate these opportunities. It's a grass-is-greener thing, so make your own grass as green as it can be.
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