February 7, 2007	Volume 7, Issue 6
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Retention

by Rick Brenner

When the job market eases for job seekers, we often see increases in job shifting, as people who've been biding their time make the jump. Typically, they're the people we most want to keep. How can we reduce this source of turnover?

oluntary turnover after a period of difficulty for job-seekers is perhaps the most expensive form of turnover, because that's when capable people leave. When we talk of retention, it's these people we most often have in mind.

We usually compare the benefits of retention to the cost of hiring replacements and bringing them "up to speed." But new hires also depress the productivity of existing employees. For instance, existing employees have to build relationships with new people; they have to support the informal orientation that continues after hiring; and they're more likely to voluntarily terminate, or get scooped up from afar by the people who left.

Since these effects, and others, are "off the books," retention is worth far more than we realize. The actual returns on retention investment therefore justify examining new possibilities.

The most obvious tactics involve compensation and benefits, but since any organization can offer these items, they have relatively low return on investment. By contrast, exploiting the unique attributes of your organization can yield better results, because competitive organizations can't match them.

The global economy is gradually assuming a configuration in which retention will become a competitive advantage. We can continue using the same tired tactics, and continue working with whoever stays — or we can try some new approaches, and see what happens. Here are some retention tactics that are likely to have higher returns.

Make life easy

Help people with errands by providing access to services on-site or near-site: day care, car wash, banking, dry cleaning, health club and convenience market. Or form a joint effort with your business neighbors. In that critical stay-or-move discussion between two spouses, high quality of life strengthens the arguments of anyone who advocates staying.

Use flextime and telecommuting

Exploiting the unique
attributes of your
organization can yield
superior results,
because competitive
organizations can't
match themTwo-income and single-parent families are especially burdened by rigid schedules. For roles compatible with flextime or telecommuting, find a way to make it happen. The reduction of load on your internal resources alone will fund the program, but you'll also gain a recruiting tool.

Support discount programs

Provide or facilitate services that fit your demographics: movie and theater tickets, subsidized cafeterias, mass transit passes, health club discounts, and wholesale club memberships. These program costs are mostly administrative, and administration can be automated. See "Food for Thought," Point Lookout for May 22, 2002, for more.

Emphasize recognition, education, growth and opportunity

Good people need new and more significant challenges and responsibilities, and they want to know that their achievements matter. Offering them that is easier than you think. For instance, you can subsidize adult learning.

Stop driving them out

Rumors, archaic and draconian policies, ongoing destructive conflict and toxic politics do more to drive people away than anything you can do to keep them on. When you apply significant resources to resolving these issues, retention might be the least of the benefits. See "Practice Positive Politics," Point Lookout for August 31, 2005, for more.

Most job shifters convince themselves that their new jobs are steps up, and maybe they are. But people do tend to overestimate these opportunities. It's a grass-is-greener thing, so make your own grass as green as it can be.  Top    Next Issue

Tracy Adams

One additional thought on employee retention: there has been a lot of research done around the idea that people take a job for the company and leave a job because of their manager. It would seem then to follow that training managers to be better managers would reduce employee turnover. I can tell you that in my own organization, I support two groups that do very similar work, but turnover in one group is much higher than the other. Since benefits, pay, perks, etc. are identical, one of the clearly differentiating factors is the two different managers.

Keep the good stuff coming!

Rick: Certainly sounds right to me. And sometimes managers who report to different managers get different direction and face different constraints. So even though one seems to do better than the other, the source of the differences can be higher in the organization. In some sense, nearly everyone who gets promoted is a "first-time something" and needs training or mentoring to do that job well.

Deborah McMillin

Just finished reading this week's newsletter about retention. Hmm. I have read in numerous newsletters and magazines and heard on TV news programs the same advice you are suggesting in hopes of retaining current employees. My response is always the same, "If they want to leave, then leave."

As you say, "Most job shifters convince themselves that their new jobs are steps up, and maybe they are." So, good-bye and good luck. Why should I spend my time, effort, and money to keep people who don't want to be here in the first place?

Life is not a bowl of ice cream day in and day out; you regularly need to eat your vegetables in order to maintain your health.

It seems to me that frequent job shifters would also be remote control junkies type of people always anxious to see what else is available hoping the next shift is more entertaining, exciting, etc. Sometimes it is, but most of the time it isn't.

There is a reason what we do is called "work." It takes sustained effort. This appears to be a characteristic some are lacking these days — especially those who want to be president of the company a week after they arrive.

I say again, if they want to leave "so long, far well, auf wiedersehen, good-bye!"

Rick: In many cases, I'm sure, this approach is appropriate. But not every case is this simple. The comment from Tracy, above, clearly suggests that not all employee departures are likely to be due to personal decisions (or quirks, or issues) of the departing employee. Tracy's observation is that when you see a cluster of voluntary departures in one area in the organization, it might be worth considering the possibility that the manager's approach to management might be a factor. I would only add to that that there could be other factors as well: the location of the group, the presence of a bully in the group, or any number of other activities or environmental factors that could cause someone to leave. Simply sitting by a letting people depart, without investigating why, might be a mistake. Two very pragmatic reasons: (a) turnover is expensive, and (b) something really bad (even illegal) might be happening.

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