May 23, 2007	Volume 7, Issue 21
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Ten Reasons Why You Don't Always Get What You Measure: Part III

by Rick Brenner

The phrase "You get what you measure," has acquired the status of "truism." Yet many measurement-based initiatives have produced disappointing results. Here's Part III of an examination of the idea — a look at management's role in these surprises.

ven when measurement precedes desired results, we sometimes wonder whether the measuring caused the outcome. We've already looked at our assumptions regarding measurement itself, and at the effects of employee behavior. But management actions also raise questions about measurement-based management. Here are four examples. See Part I, and Part II for more.

One of the many problems contributing to cost overruns in the highway project known as Boston's "Big Dig" was a sequence of delays in determining the design of the Charles River Crossing. Once this decision-making overran its schedule, very serious problems developed later in the project, in both management and engineering and construction. As in the private sector, the early focus of scrutiny has been on the engineering and construction rather than on management, in part because we measure them more carefully. Pictured is the Leonard P. Zakim Bunker Hill Bridge in a later construction phase, as it emerges from the Thomas P. "Tip" O'Neill Jr. Tunnel to cross the Charles River. This particular crossing is very near the one referred to as "two if by sea," in the poem, "The Midnight Ride of Paul Revere," by Longfellow (1860). Photo courtesy Massachusetts Turnpike Authority.

We tend to measure "them" rather than "us"

Measurements are relatively less likely to probe attributes of management processes than they are to probe attributes of other processes. For instance, the starting point for time-to-market measurements usually comes after the "fuzzy front end" — the part that includes concept formulation, final approval, and resource allocation — all management processes.

If we believe in the efficacy of measurement, we ought to apply it to management processes, too.

We tend not to measure the effectiveness of metrics-based management

The effectiveness of measurement depends on processes for selecting and designing metrics, collecting metrics data, analyzing it, and using the results to adjust processes. These activities are rarely measured themselves.

If metrics-based management works, it should work for the metrics approach itself. The rarity of attempts to measure the effectiveness of metrics-based management raises questions both about our commitment to the approach, and its validity.

Measurement fatigue

When people adapt to measurement, they find ways to limit the controlling effects of the measurement. The organization then returns to Square Two, which is just like Square One, except for the added burden of reporting (and evading the effects of) the metric. Typically, organizations respond by introducing another metric to "control" the evasion problem.

In this way, an organization acquires a steadily increasing burden of (mostly) ineffective metrology, which eases only with a reorg, or the arrival of a new high-level manager, or an acquisition, or clean-sheet re-engineering, or major downsizing or bankruptcy.

You can't always get what you want Measurement doesn't help
much if employees are
unable to produce
the desired results
due to forces outside
their control

Even when we measure what we want to get, we might not be providing the resources needed to achieve it. Employees might simply be unable to produce the desired results, because of forces outside their control, physical laws, government laws and regulations, inadequate resources, deficits in skills or knowledge, toxic culture, wrong knowledge, ineffective management, or other factors.

For instance, producing tight-tolerance parts with worn-out, outdated equipment is unlikely to work, no matter what you measure. Altered employee behavior just isn't the answer, and no amount of measuring the output will "encourage" them to do well enough.

And so it appears that there are ample reasons to explain the disappointing results of measurement-based management. Perhaps more puzzling is why the practice persists, and why it's so widely used. Other intriguing questions: When is measurement useful? When does measurement have the effect we hope for? I'll leave these questions for another time.  Top    Next Issue

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When Your Boss Attacks Your Self-Esteem

Your boss's comments about your work can make your day — or break it. When you experience a comment as negative or hurtful, you might become angry, defensive, withdrawn, or even shut down. When that happens, you're not at your best. What can you do if your boss seems intent on making every day a misery?

Trips to Abilene

When a group decides to take an action that nobody agrees with, but which no one is willing to question, we say that they're taking a trip to Abilene. Here are some tips for noticing and preventing trips to Abilene.

Email Antics: Part II

Nearly everyone complains that email is a time waster. Yet much of the problem results from our own actions. Here's Part II of a little catalog of things we do that help waste our time.

Mudfights

When we steer the discussion away from issues to attack the credibility, motives or character of our debate partners, we often resort to a technique known as the ad hominem attack. It's unfair, it's unethical, and it leads to bad, expensive decisions that we'll probably regret.

Take Any Seat: Part II

In meetings, where you sit in the room influences your effectiveness, both in the formal part of the meeting and in the milling-abouts that occur around breaks. You can take any seat, but if you make your choice strategically, you can better maintain your autonomy and power.

See also Personal, Team and Organizational Effectiveness and Critical Thinking for more related articles.

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The Race to the South Pole: Ten Lessons for Project Managers

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough, but to project managers, the story is fascinating. Lessons abound. Read more about this program. Here are some upcoming dates for this program:

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  your calendarCrowne Plaza Hotel, Cromwell, CT: September 15, Monthly Meeting, Southern New England Chapter of the Project Management Institute. Register now.
   
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  your calendarFort Wayne, IN: September 22, Monthly Meeting, Northeast Indiana Chapter of the Project Management Institute. Register now.
   
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  your calendarOverland Park Convention Center, 6000 College Blvd., Overland Park, KS 66211: October 4, Professional Development Day, Kansas City Chapter of the Project Management Institute. Register now.
   
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  your calendarAppleton, Wisconsin (tentatively): December 6, Monthly Meeting, Northeast Wisconsin Chapter of the Project Management Institute.
   
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  your calendarWeston, Wisconsin (tentatively): December 7, Monthly Meeting, Northeast Wisconsin Chapter of the Project Management Institute.
   
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  your calendarMITRE, in Bedford, MA: February 15, 2011, Monthly Meeting, Boston SPIN.
   

Organizational Politics for People Who Hate Politics

Have you ever felt powerless to implement an important new idea? Have you ever been "blind-sided" at a meeting? Have you ever lost two good employees because you could find no way to keep them from attacking each other? These are some of the issues of organizational politics. Many of us have become enmeshed in them from time to time, but we've also known some people who seem to be able to engage and prosper. How is that done? We'll inventory the challenges of organizational politics, and provide tools for anticipating and addressing them. The focus of this program is practical — attendees learn concrete techniques for dealing with the problems that arise in workplace politics, while keeping their integrity intact. Read more about this program. Here's an upcoming date for this program:

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  your calendarOverland Park Convention Center, 6000 College Blvd., Overland Park, KS 66211: October 5, Professional Development Day, Kansas City Chapter of the Project Management Institute. Register now.
   

Managing Virtual Teams for Real Results

Managing global or dispersed teams is challenging — miscommunications, misunderstandings, and interpersonal conflict all thrive in the typical environment of the distributed team. And they're even more common in global teams, because of time-zone offsets and language and cultural differences. We'll inventory the challenges distributed and global teams face, and provide tools for anticipating and addressing them. The focus of this program is practical — attendees will learn concrete techniques for preventing and dealing with the problems that accompany global and distributed teams. Read more about this program. Here's an upcoming date for this program:

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  your calendarPortland World Trade Center: October 18, Conference, Pacific Northwest Software Quality Conference.
   

Person-to-Person Communications: Models and Applications

When we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program we'll explain — and show you how to use — a model of inter-personal communications that can help you stay out of the ditch. We'll place particular emphasis on a very tricky situation — saying no to power. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here's an upcoming date for this program:

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  your calendarPortland World Trade Center: October 19, Conference, Pacific Northwest Software Quality Conference.
   

Person-to-Person Communication for Project Managers

When we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program you'll learn a model of inter-personal communications that can help you stay out of the ditch. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here's an upcoming date for this program:

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  your calendarMarist College, 3399 North Road, Poughkeepsie, NY 12601: October 22, Professional Development Day, Hudson Valley Chapter of the Project Management Institute.
   

The Race to the South Pole: Lessons in Risk Management for Leaders

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough. But to organizational leaders and project managers, the story is fascinating. We'll use the history of this event to explore lessons in risk management and its application to organizational efforts. A fascinating and refreshing look at risk management from the vantage point of history. Read more about this program. Here's an upcoming date for this program:

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  your calendarWherever you are: it's a teleseminar: February 2, 2011, Teleseminar, Computer Aid, Inc. (CAI).
   

The Organizational Politics of Risk Management

Organizational politics presents a risk not often accounted for by risk models. It creates one of the many components of risk management risk — the risk that the risk management process itself is inadequate. Political considerations can lead to risk products that seem acceptable but which are fatally flawed; or worse, the risk products are plainly unserviceable, but everyone chooses not to acknowledge the problem. In this program we'll examine how organizational politics influences risk management, and discuss several measures for mitigating its effects. Read more about this program. Here's an upcoming date for this program:

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  your calendarWherever you are: it's a teleseminar: September 1, 2011, Teleseminar, Computer Aid, Inc. (CAI).