October 10, 2007	Volume 7, Issue 41
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Completism

by Rick Brenner

Completism is the desire to create or acquire a complete set of something. In our personal lives, it drives collectors to pay high prices for rare items that "complete the set." In business it drives us to squander our resources in surprising ways.

eter Farrell and Andrew Kulyk of Buffalo, New York, aren't ordinary sports fans. In 1999, attending the All-Star game of the National Hockey League in Tampa, Florida, they decided to try to attend games at all the venues of the four major U.S. sports leagues: baseball, football, basketball and hockey. They "finished" in December 2002, but since new venues are opening all the time, their odyssey continues.

William Ross Ashby. Self-portrait, 10 Dec 1955. W.R. Ashby (1903-1972) was one of the founders of the field of cybernetics. In 1956, shortly after the photo above was taken, Ashby published Introduction to Cybernetics (Chapman & Hall). It contained a statement and proof of his "Law of Requisite Variety," which describes a necessary condition for a system to maintain stable equilibrium. That condition is that the controller must be capable of assuming any of a set of states, in variety equal to or greater than the variety of the perturbations of its environment. Ashby's Law implies that a business system needs a certain minimum variety of internal states to cope with perturbations of its environment. But since variety isn't free, we must select the elements of the controlling system's state library carefully. Completism can lead us to populate the system's state library with variety that is of little use in coping with environmental perturbation, thus saturating the system's capacity without providing the coping variety it requires. Introduction to Cybernetics is also available in Acrobat format from Principia Cybernetica. Photo is Copyleft 2002, no rights reserved.

This pattern is so common that we have a name for it: completism. In pop culture, completist activities are somewhat amusing (if sometimes questionable) hobbies, provided they don't interfere with one's health and well-being.

In business, completism is often an indicator of trouble. Here are some of the forms completism takes in business.

The lopsided product line

We sometimes offer products that exist mostly to "complete the set" — to make our offering span the entire market. We use descriptors like "full spectrum" or "complete" to describe these offerings.

Does it make sense to offer products that serve less than 1% of the market? Perhaps, but we could ask the question more often than we do. Sometimes full coverage is important — it can simplify the buyer's decision process. But often, full coverage is simply completism and provides no advantage to buyer or seller. Does it make sense
to offer products that
serve less than 1%
of the market?

The overfull benefits menu

Packing the menu of employee benefits is one approach to solving the problem of inadequate benefits. Some companies offer options that few people want and still fewer elect, but the menu appears to be complete, which makes it an attractive recruiting tool. The complexity of the offering is confusing in itself.

Offering a simpler array of truly valuable benefits might be cheaper for the company, and more useful to its employees.

Creeping featurism

In product design, completism sometimes leads to offering numerous capabilities that only a few users can understand and most wouldn't use even if they could understand them. To make the products look simple, we hide these features, which further reduces their accessibility.

Simpler products are cheaper and easier to use. Reducing the feature array might make marketing more difficult, but let's solve marketing problems with marketing, not featuremongering.

Perhaps the most common and expensive example of completism at work is the compound failure — the failure to cancel the zombie project that has already failed but lives on. What are you or your company doing only for the sake of completeness? What would happen if you stopped?  Top    Next Issue

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Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Learn from the Mastodon

Not long ago, Mastodons roamed North America in large numbers. Cousins to the elephant, they thrived in the cool, sub-glacial climate. But the climate warmed, and human hunters arrived. The Mastodon couldn't adapt, and now it's extinct. Change is now coming to your profession. Can you adapt?

Double Your Downsizing Damage

Some people believe that senior management is actually trying to hurt their company by downsizing. If they are they're doing a pretty bad job of it. Here's a handy checklist for evaluating the performance of your company's downsizers.

Holey Grails

How much of the time and energy you spend in meetings goes to finding the best way? or a better way? It's of questionable value unless you first agree on what you mean by "better" or "best."

Encourage Truth Telling

Getting to the truth can be a difficult task for managers. People sometimes withhold, spin, or slant reports, especially when the implications are uncomfortable or threatening. A culture that supports truth telling can be an organization's most valuable asset.

Take Any Seat: Part I

When you attend a meeting, how do you choose your seat? Whether you chair or not, where you sit helps to determine your effectiveness and your stature during the meeting. Here are some tips for choosing your seat strategically.

See also Personal, Team, and Organizational Effectiveness for more related articles.

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Person-to-Person Communication for Project Managers

When we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program you'll learn a model of inter-personal communications that can help you stay out of the ditch. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here are some upcoming dates for this program:

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• Houston, Texas: May 8, Monthly Meeting, Houston Chapter of the Project Management Institute.
   
• Houston, Texas: May 9, Monthly Meeting, Houston Chapter of the Project Management Institute.
   

The Race to the South Pole: The Power of Agile Development

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough. Lessons abound. Among the more important lessons are those that demonstrate the power of the agile approach to project management and product development. Read more about this program. Here's an upcoming date for this program:

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  your calendarSt. George Banquet Hall, Kitchener, Ontario: March 6, Dinner Meeting, Canada's Technology Triangle Chapter of the Project Management Institute. Register now.
   

Human-Centered Risk Management

Most of us can assess technological risks, but risks related to human behavior tend to resist our best efforts. This session provides a framework for evaluating risks related to the behavior of individuals, teams, organizations and people generally. Human-centered risk differs from technological or market risk, because objective evaluation requires acknowledging personal and organizational limitations and failures. Since some of those limitations and failures might apply to the people assessing the risks, or to their superiors, there's a tendency to deny them or to explain them away. Our approach examines capability, organization, context, risk mitigation, and workplace politics. It has tools for guiding the assessment and management of human-centered risk, and we show how to extend these tools to suit your situation. You'll learn how to identify sources of risk in human behavior; recognize systemic and individual barriers to acknowledging risk; assess the effects of organizational turbulence; determine the risk associated with inappropriate internal risk transfer; estimate the effects of team dysfunction, toxic conflict and turnover; and measure the impact of workplace politics. Read more about this program. Here's an upcoming date for this program:

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  your calendarMITRE, in Bedford, Massachusetts: March 20, Monthly Meeting, Boston SPIN. Register now.
   

The Race to the South Pole: Ten Lessons for Project Managers

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough, but to project managers, the story is fascinating. Lessons abound. Read more about this program. Here's an upcoming date for this program:

• Columbia, Missouri: May 17, Full-Day Workshop, Mid Missouri Chapter of the Project Management Institute.
   

Project Management in Fluid Environments

Most people now work in environments that can best be characterized as fluid, because they're subject to continual change. We never know what's coming next. In such environments, managing — teams, projects, groups, departments, or the enterprise — often entails moving from surprise to surprise while somehow staying almost on track. It's a nerve-wracking existence. This program provides numerous tools that help project managers who work in fluid environments. Read more about this program. Here's an upcoming date for this program:

• Columbia, Missouri: May 17, Monthly Meeting, Mid Missouri Chapter of the Project Management Institute.
   

The Politics of Meetings for People Who Hate Politics

There's a lot more to running an effective meeting than having the right room, the right equipment, and the right people. With meetings, the whole really is more than the sum of its parts. How the parts interact with each other and with external elements is as important as the parts themselves. And those interactions are the essence of politics for meetings. This program explores techniques for leading meetings that are based on understanding political interactions, and using that knowledge effectively to meet organizational goals. Read more about this program. Here's an upcoming date for this program:

• Rochester, New York: May 24, Professional Development Day, Rochester Chapter of the Project Management Institute.