Finding Work in Tough Times:
Communications
by Rick Brenner
Finding work in tough times entails presenting yourself to many people. You'll be conversing, interviewing, writing, presenting and when you're finally successful, negotiating.

The male red-capped manakin. A native of Central American and northern South American forests, the bird is perhaps best known for the male's unusual courtship dances. Studied and filmed at high speed by
Kimberly Bostwick, they were the subject of a PBS program,
Deep Jungle: New Frontiers. The dance bears a
striking resemblance to Michael Jackson's moonwalk.
The red-capped manakin's courtship dance is a communication that emphasizes the dancer's assets, because the strenuousness of the dance demonstrates the health and vitality of the dancer. So it is with the communications activities of the job search. The content of the communication is important, but the style, energy and poise of the communicator are important, too. Prospective employers do want to hear what you have to say, but they also want to see and hear how you say it. Photo by Lois Knaggs courtesy Eagle-Eye Tours.

arlier in this series on finding work in tough times, we examined
strategy,
infrastructure and
marketing. In this part we examine communications — written, telephone, digital and face-to-face.
Even in tough times, the goal is to find a job that is the best fit you can find within the time you can afford to keep looking. To do that, you must let prospective employers know what they need to know, and you must learn from them what you need to know. Here are some tips for doing just that.
- Polish your phone interview skills
- Phone interviews are more common now because employers have so many candidates to choose from. Practice answering questions, record yourself, and listen to the recording. If the interviewer isn't a prospective supervisor or co-worker, fret not about the interviewer's manner or style. Reflect on the interview afterwards. What did you learn? Get tips from the Web.
- Polish your in-person interview skills
- Convince the interviewer that you're able and likeable. Practicing and reviewing video are very helpful, but preparing responses for anticipated topics is essential. Get tips for enhancing performance in face-to-face interviews.
- Have a dynamite resume
- Customize your resume to every opportunity. Promote your assets, but don't try Customize your resume to
every opportunity. Promote
your assets, but don't
try to defend liabilities.to defend liabilities. Get tips for resume writing.
- Prepare for interviews
- Most people peruse a company's Web site before interviewing, and some even read relevant news stories, but that's just a start. When preparing, use Web search or business and social networking sites to find whatever you can about the people who will be interviewing you. They'll be doing the same about you.
- Clean up your social or business networking act
- Get a professional-sounding email address: Abraham.Lincoln[at]gmail.com, not HonestAbe271[at]gmail.com. If you already have social or business networking accounts in your name, clean them up to make them professional. Move any unprofessional content behind the "curtain" if there is one, or move it to another, more personal account.
- Clean up your email act
- If you've been using a personal email address to contribute personal material to publicly visible Internet discussions, get a new address for job search purposes — something of the form <FirstName>.<LastName>[at]DomainName.com. This might be difficult if you have a common name, but try to avoid cuteness and numbers.
- Use email signatures to state your value proposition
- Use your email signature to broadcast your value proposition. Beyond your contact information, add a line or two about your assets. Have a signature on all devices from which you send mail. Consider having different email signatures for different situations.
During the mutual explorations that lead to the offer decision, instead of communicating your needs, communicate what you have to offer, and try to determine what they have to offer. The time for negotiating arrives when the offer arrives. Trying to negotiate before that — about duties or compensation or almost anything else — makes any offer less likely. First in this series
Top
Next Issue
For more on finding work in tough times, see "Finding Work in Tough Times: Strategy," Point Lookout for July 8, 2009; "Finding Work in Tough Times: Infrastructure," Point Lookout for July 15, 2009; and "Finding Work in Tough Times: Marketing," Point Lookout for July 22, 2009.
Love the work but not the job? Bad boss, long commute, troubling ethical questions, hateful colleague? This ebook looks at what we can do to get more out of life at work. It helps you get moving again! Read Go For It! Sometimes It's Easier If You Run, filled with tips and techniques for putting zing into your work life. Order Now!
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ing global or dispersed teams is challenging — miscommunications, misunderstandings, and interpersonal conflict all thrive in the typical environment of the distributed team. And they're even more common in global teams, because of time-zone offsets and language and cultural differences. We'll inventory the challenges distributed and global teams face, and provide tools for anticipating and addressing them. The focus of this program is practical — attendees will learn concrete techniques for preventing and dealing with the problems that accompany global and distributed teams. Read more about this program. Here's an upcoming date for this program:
- Person-to-Person Communications: Models and Applications
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we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program we'll explain — and show you how to use — a model of inter-personal communications that can help you stay out of the ditch. We'll place particular emphasis on a very tricky situation — saying no to power. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here's an upcoming date for this program:
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- When
we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program you'll learn a model of inter-personal communications that can help you stay out of the ditch. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here's an upcoming date for this program:
- The Race to the South Pole: Lessons in Risk Management for Leaders
- On 14
December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough. But to organizational leaders and project managers, the story is fascinating. We'll use the history of this event to explore lessons in risk management and its application to organizational efforts. A fascinating and refreshing look at risk management from the vantage point of history. Read more about this program. Here's an upcoming date for this program:
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