Point Lookout: a free weekly publication of Chaco Canyon Consulting
Volume 9, Issue 33;   August 19, 2009: False Consensus

False Consensus

by

Most of us believe that our own opinions are widely shared. We overestimate the breadth of consensus about controversial issues. This is the phenomenon of false consensus. It creates trouble in the workplace, but that trouble is often avoidable.

Of all the ways groups make bad decisions, false consensus is among the most difficult to detect. Bullying others and dismissing the contributions of some group members are usually obvious when they happen, but by contrast, false consensus is subtle. Even those most affected by it might be unaware.

Harry Morgan and Henry Fonda in "The Ox-Bow Incident"

Harry Morgan and Henry Fonda in The Ox-Bow Incident, a 1943 film directed by William Wellman, starring Fonda and Dana Andrews. The film is based on the novel by Walter Van Tilburg Clark. It tells the story of a lynching in Nevada in 1885, in which an illegally deputized posse of 27 men and one woman hangs three innocent men. At one point in the proceedings, to confirm the posse's nerve, the ringleader calls for a majority vote, asking anyone who favors a court trial to "stand over there." One by one, seven men comply, and although they are overwhelmingly outvoted, we cannot help but feel the shock of the members of the pro-lynching faction as they discover an increasing number of dissenters in their midst. One of the dissenters is the ringleader's son.

This scene illustrates the two components of false consensus. First, it shows the disruptive effects of discovering that anyone would disagree with one's own position. Second, it shows how those who hold the conventional view tend to regard dissenters as defective. Photo courtesy U.S. Library of Congress.

False consensus is a group psychological phenomenon[1] with two components. First, members tend to believe incorrectly that others hold opinions in agreement with their own. Second, members tend to believe that those who disagree do so because of personal defects.

This error of perception is not a personal flaw — it is a universal human trait. Wherever people work in groups or teams, false consensus can happen, more often than any of us would like.

Usually, the errors in estimating what others believe are inconsequential, but when the issue is controversial, errors matter. For instance, when a team chooses between two different strategies, members tend to guess that other members would choose as they would. And they also tend to believe that those who make the opposite choice have serious character flaws or malicious intent.

Here are four situations that present elevated risk of false consensus.

Contracts
Contracts usually contain specifically crafted language and terminology, which is inevitably subject to interpretation. Each party to the contract interprets this language in ways that seem to them to be conventional or common sense. And that's where false consensus can arise.
By including examples and not-examples in contracts, we can reduce the likelihood of false consensus by narrowing the range of ambiguity.
Requirements
False consensus can arise in both requirements development and requirements interpretation. Any ambiguity will find people willing to adopt differing interpretations, with many believing that their interpretations are conventional, and that other interpretations are self-serving or perhaps malevolent.
Terseness, though seemingly elegant, creates risk of false consensus. Specificity, with examples and not-examples, produces better outcomes.
Organizational agreements
Agreements Terseness, though seemingly
elegant, creates risk of
false consensus
of any kind are fertile ground for false consensus. "We'll postpone that task if you let him work on this task now," is an example. Its ambiguity creates opportunities for false consensus. Postpone for how long? Will he be working full time now?
Make agreements explicit and specific. Write them down in confirming email messages or posts.
Organizational change
In organizational change efforts, Management often desires that the Managed accept something the Managed don't actually want. Sometimes, Management encourages false consensus by creating the impression that the majority do actually want the change. It's a tempting tactic, but when people eventually figure out what's happening, trust is broken and Management loses credibility.
A safer approach: be honest and deal with serious objections seriously.

We probably all share a false consensus about false consensus: it doesn't happen to me or to anyone I know, and those who do fall victim to it are idiots. Go to top Top  Next issue: I've Got Your Number, Pal  Next Issue

Order from Amazon Get the DVD: The Ox-Bow Incident. It's a short, intense film experience. Order from Amazon.com

[1]
See Engelmann, Dirk and Strobel, Martin, "The False Consensus Effect: Deconstruction and Reconstruction of an Anomaly," (August 2004). CERGE-EI Working Paper No. 233. Available at SSRN.

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From time to time, we're required to revise something previously produced — some copy, remarks, an announcement, code, the Mona Lisa, whatever… When we do, some of us experience frustration, and view the assignment as an onerous chore. Here are some alternative perspectives that might ease the burden. Available here and by RSS on December 6.

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