November 28, 2012	Volume 12, Issue 48
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Why Others Do What They Do

by Rick Brenner

If you're human, you make mistakes. A particularly expensive kind of mistake is guessing incorrectly why others do what they do. Here are some of the ways we get this wrong.

Although I'm currently dogless, I consider myself a dog lover. One dog in particular — Caneel, a golden retriever — passed on long ago, but still occupies a warm place in my heart. Caneel taught me something about how people (myself, in particular) make mistakes when we try to understand why others do what they do.

I used to walk Caneel every morning in a park near home. Even though there was little traffic in our neighborhood, I kept her on a lead until we reached the park, for safety. She'd pull me along, keeping the lead taut, sniffing everything as she went. I always assumed that she needed a little more obedience training.

When we would reach the park, I'd take her off lead, always expecting her to bound off immediately into the woods. She never did. She always sat, looking up at me, puzzled, tilting her head first one way then the other, as dogs do. I'd say, "OK, go!" And off she would go. I couldn't figure out why she would tug at the lead all the way to the park, and then, once freed, she needed encouragement to go run.

One day, I realized that her experience of the lead might be different from mine. She might have been thinking, "Rick put me on the lead so he won't get lost, and he wants me to pull him along to show him the way to the park." And when I took her off the lead, she might have been thinking, "Are you sure you'll be OK without me for a few minutes if I run off?"

Crazy as this explanation sounds, it fits the data. It might be right.

Often When someone does something
that causes you some inconvenience
or discomfort, tolerance might be the
best available choice. Why they did
whatever they did might not
make any real difference.we assume that we know why others do what they do, but we're often wrong. Here are some of the many ways we get it wrong when we guess why others do what they do.

Premature conclusions

We reach conclusions before we have enough data to justify them. Sometimes, we reach conclusions with no data.

The Fundamental Attribution Error

We attribute to character what might better be attributed to circumstances. See "The Fundamental Attribution Error," Point Lookout for May 5, 2004, for more.

Presumed omniscience

We presume that we already know all there is to know about why someone might do what he or she just did.

Preferred explanations

We have biases and preferences among the many theories and conjectures about human motivation. We see what we expect to see, or worse, what we want to see.

Intimidation

We're afraid to question (or seek validation for) some hypotheses, because of the consequences of finding out that they're incorrect (or correct).

At some point today, there's a decent chance that you'll make one of these mistakes. Maybe more than one. If you do, don't ask me why. I have no clue why you do what you do.  Top    Next Issue

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On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough. Lessons abound. Among the more important lessons are those that demonstrate the power of the agile approach to project management and product development. Read more about this program. Here's an upcoming date for this program:

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