One powerful tool of persuasion is the anecdote. Anecdotes are stories about specific incidents, or descriptions of specific situations. We use anecdotes to persuade because they represent a more general class of incidents or situations. For example, we might say, "One customer tried to follow those installation instructions, and it destroyed all her data files." That's an anecdote that suggests problems with the installation procedure.
Anecdotes derive their power from their repeatability and their passion.
- Repeatability
- Anecdotes confer leverage upon their tellers because those who hear the anecdotes can easily repeat the anecdotes to others. This enables the teller of the anecdote to persuade people who aren't actually present for the telling. Anecdotes can thus go viral without computers or networks. And the people persuaded by anecdotes can clearly explain why they were persuaded, because anecdotes are memorable.
- Passion
- Some anecdotes are compelling because they convey emotion or passion. They can elicit empathy from those who hear them, as does the anecdote about the lost data files from anyone who has ever lost data. Telling a compelling anecdote can persuade powerfully.
Although anecdotes are powerful, they can also be hazardous to both anecdote tellers and anecdote listeners. As we listen to anecdotes we're subject to a variety of so-called cognitive biases. The biases can distort our thinking as we interpret and evaluate the persuader's message. Listeners can find themselves adopting views that aren't in their interests. Similarly, if listeners make interpretations not intended by anecdote tellers, they might adopt views that aren't consistent with the teller's intentions.
Here is Part I of a catalog of cognitive biases that create these hazards.
- Availability Heuristic
- We tend to estimate the probability of events based on how easy it is to imagine those events occurring, Although anecdotes are powerful
tools of persuasion, they can also
be hazardous to both anecdote
tellers and anecdote listenersrather than on serious estimates of likelihoods. Likewise, we gauge the plausibility of an assertion based on how easy it is to imagine the conditions that would make it valid. Anecdotes illustrating assertions can thus lead listeners to feel that the assertions are more likely to be true than they actually are. That's one way in which the Availability Heuristic makes false rumors — which are often in the form of anecdotes — credible. - Focusing Illusion
- The Focusing Illusion is our tendency to overvalue one aspect of a situation relative to its importance. For example, in the anecdote about the lost data files, the listener focuses on the fact that the loss occurred at the time of installing the new software. The anecdote says nothing about what else might have been happening at the time. Did another user have access to the files on the server? Did someone or something else delete the files? The anecdote's form actually suppresses any thought of possible causes other than the installation.
We'll continue next time exploring additional sources of distorted thinking associated with anecdotes used for persuasion. Next in this series Top Next Issue
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Related articles
More articles on Workplace Politics:
- Ethical Influence: II
- When we influence others as they're making tough decisions, it's easy to enter a gray area. How can
we be certain that our influence isn't manipulation? How can we influence others ethically?
- Extrasensory Deception: I
- Negotiation skills are increasingly essential in problem-solving workplaces. When incentives are strong,
or pressure is high, deception is tempting. Here are some of the deceptions popular among negotiators.
- Some Hazards of Skip-Level Interviews: III
- Skip-level interviews — dialogs between a subordinate and the subordinate's supervisor's supervisor
— can be hazardous. Here's Part III of a little catalog of the hazards, emphasizing subordinate-initiated
skip-level interviews.
- Three Levels of Deception at Work
- Deception in workplace politics is probably less common than many believe. Still, being ensnared in
a deception can be a costly and upsetting experience. A valuable skill is recognizing the three types
of deceptions: strategic, operational, and tactical.
- Exhibitionism and Conversational Narcissism at Work: II
- Exhibitionism is one of four themes of conversational narcissism. Here are six patterns of behavior
that are exhibitionistic in the sense that they're intended not to advance the conversation, but rather
to call the attention of others to the abuser.
See also Workplace Politics and Personal, Team, and Organizational Effectiveness for more related articles.
Forthcoming issues of Point Lookout
- Coming April 3: Recapping Factioned Meetings
- A factioned meeting is one in which participants identify more closely with their factions, rather than with the meeting as a whole. Agreements reached in such meetings are at risk of instability as participants maneuver for advantage after the meeting. Available here and by RSS on April 3.
- And on April 10: Managing Dunning-Kruger Risk
- A cognitive bias called the Dunning-Kruger Effect can create risk for organizational missions that require expertise beyond the range of knowledge and experience of decision-makers. They might misjudge the organization's capacity to execute the mission successfully. They might even be unaware of the risk of so misjudging. Available here and by RSS on April 10.
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Beware any resource that speaks of "winning" at workplace politics or "defeating" it. You can benefit or not, but there is no score-keeping, and it isn't a game.
- Wikipedia has a nice article with a list of additional resources
- Some public libraries offer collections. Here's an example from Saskatoon.
- Check my own links collection
- LinkedIn's Office Politics discussion group