When we work in virtual teams, and we encounter a need for a brainstorming session, we try it. That can lead to trouble — virtual brainstorming isn't just another virtual meeting. Because much of what makes brainstorming effective is unavailable in virtual environments, following the face-to-face brainstorming pattern tends to expose teams to a significant risk of producing substandard results.
Some virtual teams try virtual brainstorming because they don't realize that brainstorming depends critically for its success on face-to-face interactions. But more teams, I suspect, conduct virtual brainstorms because they lack financial resources sufficient to bring all members of a virtual team to one location. Even if they do request those resources, some decision-makers don't realize how significant the risks of virtual brainstorming actually are.
The financial case for face-to-face brainstorming sessions is straightforward, if one includes in the cost estimate of a virtual brainstorm session the possibility of investing several months of work in what turns out to be a bad idea that resulted from that session. Although the financial case might be straightforward, it might not be persuasive. The travel costs associated with a face-to-face meeting for a virtual team's brainstorming session are very clear to decision makers, but the risks of substandard results from a virtual brainstorm are less clear to them. Because decision-makers tend to want to believe that the low-cost option, virtual brainstorming, is adequate, they're subject to a cognitive bias known as optimism bias, which makes it difficult for them to accept the merits of the financial case for face-to-face brainstorming. Making a persuasive financial case is therefore a long-term proposition.
The immediate need, then, is to devise methods for conducting virtual brainstorming sessions that limit the risk of inferior results. Here is Part I of a set of suggestions for accomplishing that.
- Enforce suspension of judgment
- Participants must be free to contribute whatever might occur to them. If they feel that their contributions might be judged, they have a tendency to self-censor, which limits the flow of ideas. In a face-to-face session, we can readily enforce suspension of judgment. Enforcing this fundamental element of the brainstorm design is difficult in the virtual environment, because it's more difficult to tell when someone is disengaged.
- Training before the session is Although the financial case against
virtual brainstorming might be
straightforward, it might
not be persuasive.therefore much more important for virtual brainstorms than for face-to-face brainstorms. If someone does express an opinion about another's contribution, have a concise, humorous, non-verbal signal for announcing a violation of the norm of suspension of judgment. A klaxon, siren, or train whistle would do nicely. To promote engagement, instead of accepting contributions in random order, poll the attendees in a fixed order, round-robin style.
- Have a very clear problem statement
- In face-to-face sessions, we can readily clarify any ambiguities in problem statements. In virtual brainstorms, confusion is more likely to go undetected, and when detected, it can be trickier to resolve. When multiple languages or cultures are involved, these problems are even more troublesome.
- Be ruthlessly clear when writing problem statements. Include examples, and write statements in multiple different forms. If language is an issue, have professionals translate the problem statement into all relevant languages.
Are your virtual meetings plagued by inattentiveness, interruptions, absenteeism, and a seemingly endless need to repeat what somebody just said? Do you have trouble finding a time when everyone can meet? Do people seem disengaged and apathetic? Or do you have violent clashes and a plague of virtual bullying? Read Leading Virtual Meetings for Real Results to learn how to make virtual meetings much more productive and less stressful — and a lot shorter. Order Now!
Your comments are welcomeWould you like to see your comments posted here? rbrennVAFSkKKRjkiCTeYner@ChacLlVNyCyUsOyQtXgnoCanyon.comSend me your comments by email, or by Web form.
About Point Lookout
Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
More articles on Problem Solving and Creativity:
- Help for Asking for Help
- When we ask for help, from peers or from those with organizational power, we have some choices. How
we go about it can determine whether we get the help we need, in time for the help to help.
- Asking Brilliant Questions
- Your team is fortunate if you have even one teammate who regularly asks the questions that immediately
halt discussions and save months of wasted effort. But even if you don't have someone like that, everyone
can learn how to generate brilliant questions more often. Here's how.
- Hill Climbing and Its Limitations
- Finding a better solution by making small adjustments to your current solution is usually a good idea.
The key word is "usually."
- Virtual Teams Need Generous Travel Budgets
- Although virtual team members who happen to be co-located do meet from time to time, meetings of people
who reside at different sites are often severely restricted by tight or non-existent travel budgets.
Such restrictions, intended to save money, can contribute to expensive delays and errors.
- Linear Thinking Bias
- When assessing the validity of problem solutions, we regard them as more valid if their discovery stories
are logical, than we would if they're other than logical. This can lead to erroneous assessments, because
the discovery story is not the solution.
Forthcoming issues of Point Lookout
- Coming May 23: Narcissistic Behavior at Work: IX
- An arrogant demeanor is widely viewed as a hallmark of the narcissist. But truly narcissistic arrogance is off the charts. It's something beyond the merely annoying arrogance of a sometimes-obnoxious individual. What is narcissistic arrogance and how can we cope with it? Available here and by RSS on May 23.
- And on May 30: Chronic Peer Interrupters: I
- When making contributions to meeting discussions, we're sometimes interrupted. Often, the interruption is beneficial and saves time. But some people constantly interrupt their peers or near peers, disrespectfully, in a pattern that compromises meeting outcomes. How can we deal with chronic peer interrupters? Available here and by RSS on May 30.
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenNhniwnVqlaJiqanCner@ChacufheforVluwaAHzYoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, USD 11.95)
- Get 2003-4 in Why Dogs Wag (PDF, USD 11.95)
- Get 2005-6 in Loopy Things We Do (PDF, USD 11.95)
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, USD 11.95)
- Get 2009-10 in The Questions Not Asked (PDF, USD 11.95)
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, USD 28.99)
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500 words in your inbox in one hour. License any article from this Web site. More info
- Technical Debt Management: Making the Business Case
- This program
outlines the steps necessary for deploying a program for rational management of technical debt. For
many organizations, adopting a program for rationally managing technical debt entails organizational
change. And unlike some organizational changes, this one touches almost everyone in the organization,
because technical debt isn't merely a technical problem. Technical debt manifests itself in technological
assets, to be sure, but its causes are rarely isolated to the behavior and decisions of engineers. We
can't resolve the problem of chronically excessive levels of technical debt by changing the behavior
of engineers alone. Technical debt is the symptom, not the problem. In this program we outline the essential
elements of an effective business case for adopting a rational technical debt management program. But
this business case, unlike many business cases, cannot be captured in a document. We must make the case
not only at the leadership level of the organization, but also at the level of the individual contributor.
Everyone must understand. Everyone must contribute. We explore five issues that make technical debt
so difficult to manage, and develop five guidelines for designing technical debt management strategies
for the modern enterprise. Read more about
this program. Here's a date for this program:
- Wyndham Springfield City Centre, 700 East Adams Street, Springfield,
Illinois 62701: June 12,
Monthly Meeting, Central
Illinois Chapter of the Project Management Institute. Register now.
- Wyndham Springfield City Centre, 700 East Adams Street, Springfield, Illinois 62701: June 12, Monthly Meeting, Central Illinois Chapter of the Project Management Institute. Register now.
- The Race to the South Pole: The Power of Agile Development
- On 14 December 1911, four men led by Roald
Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen
had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished.
As historical drama, why this happened is interesting enough. Lessons abound. Among the more important
lessons are those that demonstrate the power of the agile approach to project management and product
development. Read more about this program. Here's
a date for this program:
- Fifth Third Bank, 5717 Madison Road, Cincinnati, OH 45227:
Monthly Meeting, Cincinnati
chapter of the International Institute of Business Analysis. Register now.
- Fifth Third Bank, 5717 Madison Road, Cincinnati, OH 45227: July 17, Monthly Meeting, Cincinnati chapter of the International Institute of Business Analysis. Register now.
- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.