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Marketing
How to Spot a Troubled Project Before the Trouble Starts
As a ClickBank Affiliate

If you're marketing How to Spot a Troubled Project Before the Trouble Starts, you'll be looking for strategies, tactics and resources to help you understand and reach buyers. This page provides some basics and some useful ideas.

This page helps ClickBank affiliates who are considering promoting our ebook, How to Spot a Troubled Project Before the Trouble Starts. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.

The general reading audience for How to Spot a Troubled Project Before the Trouble Starts consists of people who participate in one or more of these activities:

  • Lead, charter or sponsor projects
  • Lead, manage or train project leads
  • Manage project management offices
  • General management
  • Journalists who cover project management and project management failures
  • Organizational leaders, especially of project-oriented organizations
  • Investigators looking into organizational performance following project failures
  • Expert witnesses specializing in prudent project management practice

How to Reach the Buyers

First, here's something not to do: advertise in magazines that appeal to the target audience. Although members of this audience might subscribe to printed publications, they don't have much time to read them. And often, they're mobile — away from the office or traveling to distant cities. They don't want to carry the extra load of printed material. If you do want to advertise, send them postcards or advertise on line.

Postcards have two goals. First, if they're colorful, clever and have a low density of text, they will be read. And that's the first goal: to be read. The second goal of the postcard is to motivate the reader to go to your Web site for more information or to place the order. You can facilitate this by featuring your URL prominently, so that the postcard can become a quick "to-do" flag: it might be inserted in a book or briefcase as a reminder. You might even consider adding a peel-and-stick URL of your order page.

On line advertising is effective for our audience, because the Web is instantly available. Here are some Web sites where our buyers might be looking for help. Some accept ads, some don't. But the ones that don't accept ads have lots of links to sites that do. The usual methods will be effective, of course: Google AdWords, Yahoo! Advertising, Bing Ads, and Everything You Need To Know About Sponsored Content.

But more targeted sites can be more cost-effective. The sites below provide resources that this audience seeks:

If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:

  • troubled projects
  • project failure
  • reasons for project failure
  • indicators of trouble
  • danger signs
  • failing project
  • projects in trouble
  • critical early warning signs
  • warning signs

Comarketing and
Marketing Synergy Opportunities

If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in How to Spot a Troubled Project Before the Trouble Starts. Here are some products that buyers of this item might also be interested in acquiring:

Resources

The vital statistics for this item:

Title:How to Spot a Troubled Project Before the Trouble Starts
Author:Richard Brenner
Principal, Chaco Canyon Consulting
Format:Acrobat
Price:USD 19.95
Commission rate:50%
File size:596 KBytes
Delivery method:Instant download
Sales page: https://www.ChacoCanyon.com//cb/troubled-projects.shtml

Here are some images you might want to use if you make Web pages of your own:

How to Spot a Troubled Project Before the Trouble Startshttps://www.ChacoCanyon.com//images/covers/troubled-wp.png
How to Spot a Troubled Project Before the Trouble Startshttps://www.ChacoCanyon.com//images/covers/troubled-wp.png

Links

To link to our main sales page:

<a href="http://AFFILIATE.rlbrenner.hop.clickbank.net"><some text></a>

To link to the section of our main sales page that describes this item:

If you're concerned about link theft, you can link to the section of our main sales page that describes this item, with status bar blanking: