March 26, 2003	Volume 3, Issue 13
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There Is No Rumor Mill

by Rick Brenner

Rumors about organizational intentions or expectations can depress productivity. Even when they're factually false, rumors can be so powerful that they sometimes produce the results they predict. How can we manage organizational rumors?

ichael was worried. Rumors that the current quarter would be even more difficult were spreading so rapidly that he couldn't see any way to deal with them. He turned to face Lou. "Unless we come up with a plausible story, we'll start to lose people in a couple of weeks."

The common metaphors
about rumors are misleading"It has to be more than just a plausible story," Lou replied. "It has to be true. If it isn't true, our credibility will be shot."

Lou is pointing out the First Rule of Rumor Management: Credibility Is Your Most Powerful Tool. If even one of your rumor-squelching stories proves wrong, squelching the next rumor becomes much more difficult.

Two common metaphors for rumor generation and propagation are the "rumor mill" and the "grapevine." Both are misleading.

The rumor mill

This metaphor probably traces back to when factories were called "mills." The metaphor is misleading because rumors actually spring up anywhere, rather than at a single point, which makes rumors difficult to control.

The grapevine

This metaphor suggests that rumors propagate along a linear path. To listen to rumors, you just plug into the grapevine. The actual rumor propagation medium is a tightly connected network of personal relationships. Rumors propagate far more rapidly over this network than they would over any linear structure.

Cutting the grapevine or shutting down the rumor mill doesn't work, because there is no grapevine and there is no rumor mill. Rumors can pop up anywhere, and spread by hopping along personal relationships, fed mostly by anxiety and worry. Here are five strategies for managing organizational rumors.

Credibility is your most powerful tool

Credibility can't quell rumors or limit their formation. But it can launch the Truth. Be clear, be early, and be right.

Repair your credibility when it gets tattered

Repairing organizational credibility often requires replacing management or reorganizing responsibilities. If you choose neither, then publicly delegate responsibility to a new high-visibility subordinate of anyone you choose not to replace.

Be judicious about openness

Many believe that openness prevents rumors. While secrecy does stimulate rumors, openness limits them only if it reduces anxiety. Openness can even make things worse, if it adds to anxiety.

Leave no voids

When people worry, they make up what they don't know. When we say nothing about a topic people are worrying about, we leave a void to be filled by rumors.

Anticipate anxiety

If you know of a probable source of anxiety or worry, get out in front of it. Don't wait for rumors to form. Take mitigating actions early, and make those actions known.

Even if you do all this, remember that you're not in charge of what people worry about. People might still worry — it's their choice. They might not believe you, or they might not hear you. Listen for the rumors and use what you learn to adjust your actions.  Top    Next Issue

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More articles on Personal, Team and Organizational Effectiveness:

The Mind Reading Trap

When we think, "Paul doesn't trust me," we could be fooling ourselves into believing that we can read his mind. Unless he has directly expressed his distrust, we're just guessing, and we can reach whatever conclusion we wish, unconstrained by reality. In project management, as anywhere else, that's a recipe for trouble.

Discussus Interruptus

You're chairing a meeting, and to your dismay, things get out of hand. People interrupt each other so often that nobody can complete a thought, and some people dominate the meeting. What can you do?

Some Costs of COTS

As a way of managing risk, we sometimes steer our organizations towards commercial off-the-shelf (COTS) components, methodologies, designs and processes. But to gain a competitive edge, we need creative differentiation.

Encourage Truth Telling

Getting to the truth can be a difficult task for managers. People sometimes withhold, spin or slant reports, especially when the implications are uncomfortable or threatening. A culture that supports truth telling can be an organization's most valuable asset.

Selling Uphill: Before and After

Whether you're a CEO appealing to your Board of Directors, your stockholders or regulators, or a project champion appealing to a senior manager, you have to "sell uphill" from time to time. Persuading decision-makers who have some kind of power over us is a challenging task. How can we prepare the way for success now and in the future?

See also Personal, Team and Organizational Effectiveness and Effective Communication at Work for more related articles.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact me for details at rbrenner@ChacoCanyon.com or (617) 491-6289, or toll-free in the continental US at (866) 378-5470.

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Public seminars

Organizational Politics for People Who Hate Politics

Have you ever felt powerless to implement an important new idea? Have you ever been "blind-sided" at a meeting? Have you ever lost two good employees because you could find no way to keep them from attacking each other? These are some of the issues of organizational politics. Many of us have become enmeshed in them from time to time, but we've also known some people who seem to be able to engage and prosper. How is that done? We'll inventory the challenges of organizational politics, and provide tools for anticipating and addressing them. The focus of this program is practical — attendees learn concrete techniques for dealing with the problems that arise in workplace politics, while keeping their integrity intact. Read more about this program. Here are some upcoming dates for this program:

• Download to
  your calendarRichmond, VA (South Side): March 17, Southside Dinner Meeting, Central Virginia Chapter of The Project Management Institute.
   
• Download to
  your calendarRichmond, VA (West End): March 18, West End Dinner Meeting, Central Virginia Chapter of The Project Management Institute.
   
• Download to
  your calendarThe Conference Center at Bentley in Waltham, MA: May 1, Professional Development Day, Massachusetts Bay Chapter of the Project Management Institute. Register now.
   

The Race to the South Pole: Ten Lessons for Project Managers

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough, but to project managers, the story is fascinating. Lessons abound. Read more about this program. Here are some upcoming dates for this program:

• Download to
  your calendarMelbourne, FL: April 12, Monthly Meeting, Space Coast Florida Chapter of the Project Management Institute. Register now.
   
• Download to
  your calendarHilton Garden Inn, Idaho Falls, ID: April 15, Professional Development Day, Eastern Idaho Chapter of the Project Management Institute.
   
• Download to
  your calendarThe Conference Center at Bentley in Waltham, MA: May 1, Professional Development Day, Massachusetts Bay Chapter of the Project Management Institute. Register now.
   
• Fort Wayne, IN: September 22, Monthly Meeting, Northeast Indiana Chapter of the Project Management Institute.
   
• Overland Park Convention Center, Overland Park, KS: October 4, Professional Development Day, Kansas City Chapter of the Project Management Institute.
   
• Download to
  your calendarMITRE, in Bedford, MA: February 15, 2011, Monthly Meeting, Boston SPIN.
   

Person-to-Person Communication for Project Managers

When we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program you'll learn a model of inter-personal communications that can help you stay out of the ditch. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here's an upcoming date for this program:

• Download to
  your calendarHilton Garden Inn, Idaho Falls, ID: April 15, Professional Development Day, Eastern Idaho Chapter of the Project Management Institute.
   

The Politics of Meetings for People Who Hate Politics

There's a lot more to running an effective meeting than having the right room, the right equipment, and the right people. With meetings, the whole really is more than the sum of its parts. How the parts interact with each other and with external elements is as important as the parts themselves. And those interactions are the essence of politics for meetings. This program explores techniques for leading meetings that are based on understanding political interactions, and using that knowledge effectively to meet organizational goals. Read more about this program. Here are some upcoming dates for this program:

• Download to
  your calendarHilton Garden Inn, Idaho Falls, ID: April 15, Professional Development Day, Eastern Idaho Chapter of the Project Management Institute.
   
• Download to
  your calendarWherever you are: it's a webinar: August 3, Monthly Meeting Webinar, Memphis Chapter of the Project Management Institute.
   

Human-Centered Risk Management

Most of us can assess technological risks, but risks related to human behavior tend to resist our best efforts. This session provides a framework for evaluating risks related to the behavior of individuals, teams, organizations and people generally. Human-centered risk differs from technological or market risk, because objective evaluation requires acknowledging personal and organizational limitations and failures. Since some of those limitations and failures might apply to the people assessing the risks, or to their superiors, there's a tendency to deny them or to explain them away. Our approach examines capability, organization, context, risk mitigation, and workplace politics. It has tools for guiding the assessment and management of human-centered risk, and we show how to extend these tools to suit your situation. You'll learn how to identify sources of risk in human behavior; recognize systemic and individual barriers to acknowledging risk; assess the effects of organizational turbulence; determine the risk associated with inappropriate internal risk transfer; estimate the effects of team dysfunction, toxic conflict and turnover; and measure the impact of workplace politics. Read more about this program. Here's an upcoming date for this program:

• Download to
  your calendarHilton Garden Inn, Idaho Falls, ID: April 15, Professional Development Day, Eastern Idaho Chapter of the Project Management Institute.
   

Managing Virtual Teams for Real Results

Managing global or dispersed teams is challenging — miscommunications, misunderstandings, and interpersonal conflict all thrive in the typical environment of the distributed team. And they're even more common in global teams, because of time-zone offsets and language and cultural differences. We'll inventory the challenges distributed and global teams face, and provide tools for anticipating and addressing them. The focus of this program is practical — attendees will learn concrete techniques for preventing and dealing with the problems that accompany global and distributed teams. Read more about this program. Here's an upcoming date for this program:

• Download to
  your calendarKitchener, Ontario: May 19, Dinner Meeting, PMI Canada's Technology Triangle Chapter.