May 5, 2004	Volume 4, Issue 18
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The Fundamental Attribution Error

by Rick Brenner

When we try to understand the behavior of others, we often make a particularly human mistake. We tend to attribute too much to character and disposition and too little to situation and context. When we seek a better balance, we can adopt a more accepting view of events around us.

he meeting ran over by about five minutes, just long enough to make most of them late to their 11ams. So the room emptied quickly, leaving Spencer alone with the meeting chair, Lynne. Lynne asked, "Help me take down the flip charts?"

"Sure," he said, "no problem."

"I wanted to talk to you, too," she said. "I really felt that you weren't being very helpful today."

Spencer felt somewhat shocked at first, but then it came to him — it was probably Metronome. Still, he didn't want to let her see that he knew what it was. "Oh? In what way?"

They now had all the flip chart sheets flat on the table, and Lynne sat down in her chair. Spencer sat down across the table from her.

"When you brought up the Metronome interface," she said.

"Oh, that," he said. "It just seemed to me that the rest of the meeting depended on it."

We have a tendency
to explain the behavior
of others in terms of
character rather
than contextLynne felt her frustration building. "But I explained all that in my email yesterday. And you went ahead anyway. That's what bothers me."

Lynne has now dug herself into a neat hole. She is assuming that Spencer saw her message, and she feels that he disregarded it. In fact, he never did receive it, and he was unaware of the change in the agenda.

Lynne's error is perfectly human. It's so common that it even has a name — the Fundamental Attribution Error (FAE). As humans, we have a tendency to explain the behavior of others on the basis of disposition or character, rather than context or the actions of third parties. Probably this happens because we understand the internal motives of others more easily than we understand the complex situations they face. That's reasonable, because we usually have only vague information about how situations look to others.

For example, Lynne was completely unaware that Spencer had been having chronic email problems. Customer reports are routed to a list he has to subscribe to, and his inbox suffers from chronic bloat, which has exposed a bug in the email client they all use. Lynne attributed Spencer's behavior to a deliberate choice, but he might have made another choice if he had been aware of the change in the agenda.

An American Indian proverb captures the idea of the FAE most elegantly: "Don't judge a man until you've walked two moons in his moccasins." To help you remember the Fundamental Attribution Error, get a pair of baby moccasins. Baby shoes will do, too. Put one on your desk or on top of your computer monitor and the other in your car. Only you will know what they mean, because everyone else who tries to figure out their meaning will make the Fundamental Attribution Error.  Top    Next Issue

For more about the Fundamental Attribution Error, see Gladwell, Malcolm, The Tipping Point: How Little Things Can Make a Big Difference. Boston: Back Bay Books, 2002. p. 160-163.

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More articles on Emotions at Work:

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At a dinner party I attended recently, Kris said to Suzanne, "You remind me of Helen Hunt." I looked at Suzanne, and sure enough, she did look like Helen Hunt. Later, I noticed that I was seeing Suzanne a little differently. These are the effects of hat hanging. At work, it can damage careers and even businesses.

If You Weren't So Wrong So Often, I'd Agree with You

Diversity of perspectives is one of the great strengths of teams. Ideas contend and through contending they improve each other. In this process, criticism of ideas sometimes gets personal. How can we critique ideas safely, without hurting each other, while keeping focused on the work?

What's So Good About Being Laid Off?

Layoffs during the holiday period of November 15 through January 15 are far more common than you might think. Losing your job, or fearing that you might, is always difficult, but at this time of year it's especially helpful to keep in mind that the experience does have a bright side.

Decision-Making and the Straw Man

In project work, we often make decisions with incomplete information. Sometimes we narrow the options to a few, examine their strengths and risks, and make a choice. In our deliberations, some advocates use a technique called the Straw Man fallacy. It threatens the soundness of the decision, and its use is very common.

See also Emotions at Work and Critical Thinking for more related articles.

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Person-to-Person Communication for Project Managers

When we talk, listen, send or read emails, read or write memos, or when we leave or listen to voice mail messages, we're communicating person-to-person. And whenever we communicate person-to-person, we risk being misunderstood, offending others, feeling hurt, and being confused. There are so many ways for things to go wrong that we could never learn how to fix all the problems. A more effective approach avoids problems altogether, or at least minimizes their occurrence. In this very interactive program you'll learn a model of inter-personal communications that can help you stay out of the ditch. In those moments of intense involvement, when we're most likely to slip, you'll have a new tool to use to keep things constructive. Read more about this program. Here are some upcoming dates for this program:

• Des Moines, IA: February 16, Breakfast Meeting, Central Iowa Chapter of The Project Management Institute.
   
• Des Moines, IA: February 16, Lunch Meeting, Central Iowa Chapter of The Project Management Institute.
   
• Houston, Texas: May 8, Monthly Meeting, Houston Chapter of the Project Management Institute.
   
• Houston, Texas: May 9, Monthly Meeting, Houston Chapter of the Project Management Institute.
   

The Race to the South Pole: The Power of Agile Development

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough. Lessons abound. Among the more important lessons are those that demonstrate the power of the agile approach to project management and product development. Read more about this program. Here's an upcoming date for this program:

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Human-Centered Risk Management

Most of us can assess technological risks, but risks related to human behavior tend to resist our best efforts. This session provides a framework for evaluating risks related to the behavior of individuals, teams, organizations and people generally. Human-centered risk differs from technological or market risk, because objective evaluation requires acknowledging personal and organizational limitations and failures. Since some of those limitations and failures might apply to the people assessing the risks, or to their superiors, there's a tendency to deny them or to explain them away. Our approach examines capability, organization, context, risk mitigation, and workplace politics. It has tools for guiding the assessment and management of human-centered risk, and we show how to extend these tools to suit your situation. You'll learn how to identify sources of risk in human behavior; recognize systemic and individual barriers to acknowledging risk; assess the effects of organizational turbulence; determine the risk associated with inappropriate internal risk transfer; estimate the effects of team dysfunction, toxic conflict and turnover; and measure the impact of workplace politics. Read more about this program. Here's an upcoming date for this program:

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  your calendarMITRE, in Bedford, Massachusetts: March 20, Monthly Meeting, Boston SPIN. Register now.
   

The Race to the South Pole: Ten Lessons for Project Managers

On 14 December 1911, four men led by Roald Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical drama, why this happened is interesting enough, but to project managers, the story is fascinating. Lessons abound. Read more about this program. Here's an upcoming date for this program:

• Columbia, Missouri: May 17, Full-Day Workshop, Mid Missouri Chapter of the Project Management Institute.
   

Project Management in Fluid Environments

Most people now work in environments that can best be characterized as fluid, because they're subject to continual change. We never know what's coming next. In such environments, managing — teams, projects, groups, departments, or the enterprise — often entails moving from surprise to surprise while somehow staying almost on track. It's a nerve-wracking existence. This program provides numerous tools that help project managers who work in fluid environments. Read more about this program. Here's an upcoming date for this program:

• Columbia, Missouri: May 17, Monthly Meeting, Mid Missouri Chapter of the Project Management Institute.
   

The Politics of Meetings for People Who Hate Politics

There's a lot more to running an effective meeting than having the right room, the right equipment, and the right people. With meetings, the whole really is more than the sum of its parts. How the parts interact with each other and with external elements is as important as the parts themselves. And those interactions are the essence of politics for meetings. This program explores techniques for leading meetings that are based on understanding political interactions, and using that knowledge effectively to meet organizational goals. Read more about this program. Here's an upcoming date for this program:

• Rochester, New York: May 24, Professional Development Day, Rochester Chapter of the Project Management Institute.