Our first reactions to false, damaging rumors about ourselves are often defensiveness, anger, or even counterattack. Most of these responses are ineffective. We make more constructive choices when we understand rumor dynamics.
- Rumors can become more damaging with age
- As rumors propagate, they evolve, because each of us applies our own filters to what we see, hear, and remember, and some of us give rumors a little spin as we move them along.
- Respond quickly. Waiting just gives the rumor time to spread and to evolve. Don't be concerned that your response might add to the spread of the rumor, because the rumor spreads on its own anyway.
- Most rumors are credible
- When a rumor spreads, it's probably credible, because people are more likely to retell rumors that they themselves believe. The credibility of a rumor depends not on the sources of the information, but on how well the rumor fits with prejudices, stereotypes, or widely held images. For example, a rumor about a workplace love affair spreads more rapidly if the couple is known to travel together or lunch together.
- To respond, begin by identifying the elements that make the rumor credible. Since the rumor's credibility in part derives from your own behavior, change your behavior.
- Packaged rumors spread more rapidly
- We respond to rumors
more constructively
when we understand
their dynamics - A rumor's "packaging" usually appears as a preamble: "You can't repeat this or tell anyone I told you." We feel a little safer retelling a packaged rumor because we have assurances that the trace path will exclude us. Packaging speeds propagation.
- If you hear a packaged rumor, assume that it has spread everywhere. Don't waste time trying to trace it to a source. You can probably guess the source anyway.
- Quelling a rumor is very difficult
- Nobody controls where a rumor travels or how fast. Controlling a rumor that's already circulating is impossible — once a rumor is loose, it circulates on its own, possibly indefinitely.
- Instead of trying to control a rumor, figure out how to get the truth to circulate just as fast as the rumor. Rely on respected third parties to circulate independently verifiable factual information that directly contradicts as much of the rumor as possible.
- Respond constructively
- If you become defensive, depressed, or irate, your behavior will seem to confirm the rumor — you will seem to have been caught in the act.
- Acknowledge the existence of the rumor, and address it seriously. Remember always that the people who believe the rumor might feel criticized if you dismiss it as transparently false.
You'll do much better when you can maintain your self-esteem. Make it your first priority — hang on with all your might to the belief that you're a fine person. When you believe in yourself, anything else you do is more likely to succeed. Top Next Issue
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Related articles
More articles on Emotions at Work:
- Stay in Your Own Hula Hoop
- Do you tend to commit to too many tasks? Are you one who spends too much energy meeting the needs of
others — so much that your own needs go unmet? Here's how a hula-hoop can help.
- Irrational Self-Interest
- When we try to influence others, especially large groups or entire companies, we sometimes create packages
of incentives and disincentives that are intended to affect behavior. These strategies usually assume
that people make choices on rational grounds. Is this assumption valid?
- How to Avoid a Layoff: Your Relationships
- In troubled economic times, layoffs loom almost everywhere. Here are some tips for reconfiguring your
relationships with others at work and at home to reduce the chances that you will be laid off.
- Be With the Real
- When the stream of unimportant events and concerns reaches a high enough tempo, we can become so transfixed
that we lose awareness of the real and the important. Here are some suggestions for being with the Real.
- Self-Serving Bias in Organizations
- We all want to believe that we can rely on the good judgment of decision makers when they make decisions
that affect organizational performance. But they're human, and they are therefore subject to a cognitive
bias known as self-serving bias. Here's a look at what can happen.
See also Emotions at Work and Effective Communication at Work for more related articles.
Forthcoming issues of Point Lookout
- Coming May 8: Antipatterns for Time-Constrained Communication: 3
- Recognizing just a few patterns that can lead to miscommunication can reduce the incidence of problems. Here is Part 3 of a collection of antipatterns that arise in technical communication under time pressure, emphasizing past experiences of participants. Available here and by RSS on May 8.
- And on May 15: Should I Write or Should I Call?
- After we recognize the need to contact a colleague or colleagues to work out a way to move forward, we next must decide how to make contact. Phone? Videoconference? Text message? There are some simple criteria that can help with such decisions. Available here and by RSS on May 15.
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